• Direct the overall operations, strategy, and execution of the Arrive Fresh carrier capacity department to maximize service and buying power within the fresh produce sector. • Inspire, mentor, and coach Carrier Capacity Managers and Carrier Account Representatives of all tenures to build specialized sales and procurement skills. • Cultivate a high-performing, collaborative team culture focused on professional development, talent retention, and engagement. • Develop and implement robust Carrier Compliance and Claims Management programs tailored to the unique demands of temperature-controlled and perishable freight. • Ensure strict operational compliance with food safety regulations, including the Food Safety Modernization Act (FSMA), Sanitary Transportation of Food (STF), and the Perishable Agricultural Commodities Act (PACA). • Collaborate with Business Development and Client Success leadership to align departmental goals, resolve operational bottlenecks and execute cross-functional strategic initiatives. • Create and implement Standard Operating Procedures (SOPs) for specialized carrier procurement, onboarding, and service delivery. • Oversee bid management processes with growers (shippers) and key institutional customers (retail, foodservice, processor, and wholesale accounts). • Partner with Technology teams to enhance Transportation Management System (TMS) functionality, driving operational efficiency and a premium carrier experience. • Analyze key performance indicators (KPIs) such as lane pricing, tender acceptance, carrier retention, and service delivery to optimize network productivity.

• Direct the overall operations, strategy, and execution of the Arrive Fresh carrier capacity department to maximize service and buying power within the fresh produce sector. • Inspire, mentor, and coach Carrier Capacity Managers and Carrier Account Representatives of all tenures to build specialized sales and procurement skills. • Cultivate a high-performing, collaborative team culture focused on professional development, talent retention, and engagement. • Develop and implement robust Carrier Compliance and Claims Management programs tailored to the unique demands of temperature-controlled and perishable freight. • Ensure strict operational compliance with food safety regulations, including the Food Safety Modernization Act (FSMA), Sanitary Transportation of Food (STF), and the Perishable Agricultural Commodities Act (PACA). • Collaborate with Business Development and Client Success leadership to align departmental goals, resolve operational bottlenecks and execute cross-functional strategic initiatives. • Create and implement Standard Operating Procedures (SOPs) for specialized carrier procurement, onboarding, and service delivery. • Oversee bid management processes with growers (shippers) and key institutional customers (retail, foodservice, processor, and wholesale accounts). • Partner with Technology teams to enhance Transportation Management System (TMS) functionality, driving operational efficiency and a premium carrier experience. • Analyze key performance indicators (KPIs) such as lane pricing, tender acceptance, carrier retention, and service delivery to optimize network productivity.

• Define and execute Ada's technology and cloud alliance strategy, identifying and prioritizing the partner relationships that will have the greatest revenue and strategic impact. • Build and manage co-sell and co-market programs with AWS, Google Cloud, and Microsoft Azure — including Marketplace listings, joint pipeline generation, and partner-sourced deal acceleration. • Own relationships with key technology partners (CRM, CCaaS, WFM, and adjacent platforms), developing joint solutions and integration go-to-market plays. • Drive measurable partner-sourced and partner-influenced pipeline, setting targets and holding yourself accountable to revenue outcomes. • Serve as executive sponsor for strategic technology and cloud partnerships, developing joint business plans with clear revenue targets, success metrics, and executive alignment. • Coordinate cloud marketplace strategy — ensuring Ada is well-positioned on AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace, with the right listings, funding programs, and deal registration processes in place. • Partner closely with Ada's sales, solutions, product, and marketing teams to integrate alliance strategy into field execution — ensuring partners amplify Ada's reach, not just add logos to the website. • Define and maintain rules of engagement between Ada's direct sales motion and partner-influenced deals, keeping both sides aligned and conflict-free. • Build the business case for alliance investments — modeling ROI, mapping partner economics, and presenting recommendations to leadership with clarity and rigor. • Track alliance health and performance using dashboards and scorecards; use data to continuously prioritize effort and surface emerging opportunities.

• Lead the identification, profiling, tiering, and strategic mapping of KOLs across endocrinology, rare disease, and genetics communities relevant to ADH1 and encaleret • Build and maintain a robust national KOL engagement plan, with regional focus aligned to territory geography (East or West) • Cultivate long-term, trust-based relationships with academic thought leaders, community endocrinologists, and rare disease specialists who influence ADH1 diagnosis and management • Lead commercial advisory board development and execution to surface field insights and inform brand strategy • Support the development and management of the encaleret speaker bureau, including structure, speaker identification and training, and innovative delivery formats • Lead KOL engagement planning and execution for major endocrinology and rare disease congresses (ENDO, AACE, NORD, and others) • Partner with Medical Affairs to ensure appropriate field presence and KOL interaction at scientific congresses, consistent with compliance guidelines • Develop relationships with professional societies relevant to hypoparathyroidism and ADH1, identifying opportunities for disease education and collaborative programming • Serve as the commercial field lead for advancing awareness of ADH1 as a distinct clinical entity, distinguishing it from other forms of hypoparathyroidism • Proactively gather and synthesize KOL insights on CaSR gain-of-function testing, diagnostic pathways, and unmet needs in ADH1 management — feeding these insights back into commercial and marketing strategy • Partner with the Endocrine Account Manager (EAM) field team to align KOL engagement priorities with HCP outreach and territory activation • Monitor the competitive and scientific landscape, including evolving clinical practice guidelines, emerging data, and relevant publication activity • Work closely with Marketing, Medical Affairs, Market Access, and Patient Advocacy to ensure coordinated and compliant KOL engagement across functions • Collaborate with agency partners on the development of educational resources and KOL programming materials • Develop targeted KPI frameworks and measurement plans; track progress against engagement goals and report to Sr. Director, Head of Marketing • Champion compliance in all KOL engagement activities, ensuring alignment with BridgeBio policies, OIG guidelines, and applicable regulations