Role Description - Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives. - Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies. - Oversee campaigns from planning through to execution and reporting, including facilitation of in-platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds. - Advocate the value of social media and help educate clients, partners, and internal teams on the latest developments and capabilities in this quickly evolving media channel. - Apply social media knowledge and creativity to brainstorming and strategy sessions. - Lead regular check-ins on campaign performance and track against KPIs. - Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies. - Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results. - Develop points of view on new technologies, trends, and opportunities in the social media marketplace. - Foster strong relationships with internal teams and client groups. Qualifications - 5-7+ years of experience in digital media and marketing. - Minimum of 3+ years working with social auction-based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools. - Previous team management experience. - Experience in applying social marketing to drive strict KPIs against brand-building & direct response initiatives. - Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations. - Understanding of best practices for leveraging social media for brand communication. - Must possess strong leadership skills and be comfortable presenting ideas to senior client management. - Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys across social platforms. - Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting. - Strong organizational, problem-solving, and communication skills. - Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel. Benefits - Paid Family Care for parents and caregivers for 12 weeks or more. - Monetary assistance and support for Adoption, Surrogacy, and Fertility. - Monetary assistance and support for pet adoption. - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance. - Tuition Assistance. - Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. - Matching Gifts programs. - Flexible working arrangements. - ‘Work Your World’ Program encouraging employees to work from anywhere. - Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility). - Business Resource Groups that support multiple affinities and alliances.

• Drive the product roadmap across Avo’s suite of products and platform infrastructure, balancing near-term customer value with long-term platform differentiation • Translate insights from customers, clinicians, sales, and the market into a clear product direction, turning complex clinical workflows and user needs into actionable product requirements and differentiated customer value. • Translate complex clinical use cases into product requirements that engineering can act on and customers can clearly recognize • Demonstrate deep expertise and understanding in UI/UX design by translating complex clinical workflows and product functionality into intuitive, scalable, and customer-centric experiences. Lead the application of user-centered design best practices, driving usability, adoption, and measurable customer value through thoughtful interaction and visual design • Partner with implementation and customer success to close the loop between what we promise, what we ship, and what actually works at the bedside • Work hand-in-hand with engineering leads to scope, sequence, and ship features - from early spec through rollout and iteration, tracking adoption and engagement and various impact metrics • Drive clarity on requirements and tradeoffs, unblocking engineering rather than adding process. • Lead cross-functional collaboration across distributed Product and Engineering teams , establishing effective operating rhythms and communication practices that enable rapid execution across time zones • Maintain a strong perspective on emerging AI technologies, market trends, and competitive dynamics to help define where Avo product should lead • Contribute to sales cycles and customer conversations as a product authority, helping close and retain enterprise accounts. • Mentor junior product team members and help build Avo's product culture as the team scales

• Direct the overall operations, strategy, and execution of the Arrive Fresh carrier capacity department to maximize service and buying power within the fresh produce sector. • Inspire, mentor, and coach Carrier Capacity Managers and Carrier Account Representatives of all tenures to build specialized sales and procurement skills. • Cultivate a high-performing, collaborative team culture focused on professional development, talent retention, and engagement. • Develop and implement robust Carrier Compliance and Claims Management programs tailored to the unique demands of temperature-controlled and perishable freight. • Ensure strict operational compliance with food safety regulations, including the Food Safety Modernization Act (FSMA), Sanitary Transportation of Food (STF), and the Perishable Agricultural Commodities Act (PACA). • Collaborate with Business Development and Client Success leadership to align departmental goals, resolve operational bottlenecks and execute cross-functional strategic initiatives. • Create and implement Standard Operating Procedures (SOPs) for specialized carrier procurement, onboarding, and service delivery. • Oversee bid management processes with growers (shippers) and key institutional customers (retail, foodservice, processor, and wholesale accounts). • Partner with Technology teams to enhance Transportation Management System (TMS) functionality, driving operational efficiency and a premium carrier experience. • Analyze key performance indicators (KPIs) such as lane pricing, tender acceptance, carrier retention, and service delivery to optimize network productivity.

• Direct the overall operations, strategy, and execution of the Arrive Fresh carrier capacity department to maximize service and buying power within the fresh produce sector. • Inspire, mentor, and coach Carrier Capacity Managers and Carrier Account Representatives of all tenures to build specialized sales and procurement skills. • Cultivate a high-performing, collaborative team culture focused on professional development, talent retention, and engagement. • Develop and implement robust Carrier Compliance and Claims Management programs tailored to the unique demands of temperature-controlled and perishable freight. • Ensure strict operational compliance with food safety regulations, including the Food Safety Modernization Act (FSMA), Sanitary Transportation of Food (STF), and the Perishable Agricultural Commodities Act (PACA). • Collaborate with Business Development and Client Success leadership to align departmental goals, resolve operational bottlenecks and execute cross-functional strategic initiatives. • Create and implement Standard Operating Procedures (SOPs) for specialized carrier procurement, onboarding, and service delivery. • Oversee bid management processes with growers (shippers) and key institutional customers (retail, foodservice, processor, and wholesale accounts). • Partner with Technology teams to enhance Transportation Management System (TMS) functionality, driving operational efficiency and a premium carrier experience. • Analyze key performance indicators (KPIs) such as lane pricing, tender acceptance, carrier retention, and service delivery to optimize network productivity.