Knox is FedRAMP as a Service. SaaS apps achieve FedRAMP in 90 days, saving 90% in year 1 on Knox.
Director of Demand Generation, ABM, Marketing Operations
Location
United States
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Director of Demand Generation, ABM, Marketing Operations
Knox Systems, Inc.
• Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume • Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels • Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance • Consistently meet or exceed pipeline targets; report results and learnings to the executive team • Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees • Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale • Support long, complex buying cycles typical in federal and regulated markets • Define and scale marketing operations processes and martech stack, including marketing automation, attribution, lead scoring, lead routing, lifecycle stages, and Sales handoffs • Implement and optimize tools such as marketing automation platforms, CRM integrations, intent data providers (e.g., ZoomInfo), and sales engagement platforms • Build and maintain dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics and accountability • Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns • Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion • Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance • Build repeatable playbooks across digital demand, ABM, and ops to support scale
Job Requirements
- 5+ years of B2B demand generation experience in SaaS or complex, technical products
- Proven track record generating sales-aligned pipeline through digital demand and ABM programs
- Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
- Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results
- Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation
- Due to the nature of our work with federal government clients and compliance with applicable regulations, this position requires U.S. citizenship. Dual citizenship is not permitted for this role. Candidates must be able to provide documentation verifying sole U.S. citizenship status as part of the background check process.
Benefits
- Medical
- Dental
- Vision
- Life & Disability
- unlimited PEO
- employee funded 401k plan
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