Role Description Are you ready to elevate your marketing career with a hyper-focused performance marketing squad? We are a lean team of 1–10 elite professionals dedicated to scaling promising D2C brands into market leaders using highly sophisticated Google Ads frameworks. We don't guess; we test, analyze, and build integrative, performance-driven campaigns. We are looking for a sharp, data-driven Performance Copywriter / Marketing Generalist who knows how to crack the psychology of skeptical audiences and turn words into pure return on ad spend (ROAS). Core Values (The G.O.B.I.G. Framework): - G — Growth: Sustainable growth for our clients and for ourselves. - O — Opportunity Driven: Proactivity is at the core of everything we do for our team and clients. - B — Best: We hold ourselves to an absolute standard of peak performance. - I — Impact: We focus entirely on unfolding maximum effect and real numbers. - G — Gang: We are a lean, tight-knit squad. Together, we are unstoppable. Your Tasks & Responsibilities - Write High-Converting Copy: Craft compelling advertorials and long-form sales copy for D2C health, wellness, and beauty products (e.g., probiotic skincare, joint supplements, anti-stress drinks). Your target audience is often 45+, highly skeptical, and has been burned before—your job is to earn their trust and convert them. - Uncover Winning Angles: Deep-dive into customer reviews, forums, support tickets, and ad data to find the true underlying buying motives. You turn these insights into unignorable hooks. - Co-Create with AI Pipelines: Leverage our advanced internal AI pipelines to generate initial drafts, then use your human brilliance to polish them so smoothly that nobody would ever guess AI was involved. (Note: Pure AI outputs without a human touch are strictly taboo here). - Own Your Data & Metrics: Analyze your own numbers. If an advertorial is stalling due to weak CTR, you quickly diagnose whether it's the hook, the lead, or the angle, and have the next variation live within 24 hours. - Deliver Speed & Volume: We test fast and frequently. You know how to balance speed with quality—understanding that perfectionism in the wrong place costs money, but in the right place, it brings massive ROAS. Qualifications - 2–3+ years of professional experience in Direct-Response or Performance Copywriting (Full-time or Freelance), ideally within a fast-paced agency or D2C environment. - Native-level German (C2) is non-negotiable; very good English skills are highly beneficial. - Complete mastery of direct-response mechanics: Hook, Problem-Agitation-Solution (PAS), Mechanism, Social Proof, Objection Handling, and strong CTAs. You naturally think in ad formats. - Highly self-motivated, organized, and reliable. You thrive without micromanagement, respect deadlines, and possess a strong growth mindset with an analytical drive to read performance data. - Enthusiastic about using AI tools to streamline routine tasks, combined with the editorial skill to upgrade drafts to human-grade brilliance. Requirements - Proven experience with Advertorials and Native Ads (Taboola, Outbrain). - Niche knowledge in the Health, Beauty, or Supplement industries. Benefits - 100% Location Independence: Work fully remote from anywhere in Germany. - Fair Reward: A competitive salary of €40,000 - €55,000, plus 25 days of paid vacation and attractive perks. - Fast-Track Growth: A rapid learning curve by working with real, substantial ad budgets and receiving immediate performance data feedback. - Elite Perks: Workcations in high-end villas and custom-tailored, individually selectable benefits. - Modern Workflow: Use state-of-the-art AI pipelines that take care of repetitive grunt work, freeing up your time for deep strategy and high-level creativity. - Flat Hierarchies: A small, razor-focused team with transparent, direct communication and zero corporate bureaucracy. How to Apply If you are thrilled about the prospect of taking your direct-response copywriting skills to a cutting-edge performance team and rewriting the future of D2C marketing, select Apply Now via our job landing page and show us what you've got! Please submit your application documents in English or German .

• You won't just be typing words; you will be managing the psychological architecture of our ads: Author High-Yield Assets: Draft mesmerizing advertorials and long-form sales copy for D2C wellness, skincare, and nutrition brands (think joint supplements, anti-aging solutions, and functional drinks). • Deconstruct Buying Motives: Mine golden insights by auditing customer feedback, Reddit threads, support tickets, and raw ad data. You extract the true, deep-seated emotional pain points and forge them into unmissable hooks. • Co-Pilot with AI Pipelines: Utilize our proprietary AI drafting engines to handle the heavy lifting of structural layouts, then apply your elite human editing skills to refine the copy. • Decode the Creative Math: Read and react to your own metrics. If an advertorial's CTR drops, you don't panic—you instantly diagnose whether the hook, lead, or angle is missing the mark, and deploy a fresh iteration within 24 hours. • Velocity Over Perfectionism: We test at an aggressive pace. You know how to strike the perfect balance between high volume and sharp execution, understanding that misplaced perfectionism bleeds capital, but strategic polish scales ROAS.

Title: Strategist Location: Eastern Region, Remote Full time job requisition id JR101206 Location: This is a remote position based in any of the following locations in the Eastern Region of the US: New England, New York, New Jersey, Pennsylvania, Delaware, Maryland, North Carolina, South Carolina, Tennessee, Kentucky, Virginia, Florida, Georgia, Alabama, Mississippi. Hiring Range: This position’s hiring range is anticipated to be $65,000 to $80,000 annually, depending on experience, plus great benefits! Position Summary: Regional Strategists hold the primary relationships with key stakeholders in shelters such as executive leadership and other decision makers and are responsible for building a relationship of trust with stakeholders. Strategists are also responsible for developing long-term plans and objectives for operational programming for individual shelters that will result in achieving no kill. They analyze the internal and external factors influencing shelter death including data, programmatic operations, legislative issues, and community issues to create holistic support that allows for a community to achieve a 90% save rate. Culture Statement and Responsibility: We believe in treating everyone with kindness and compassion, building trust through authenticity and following through on commitments. We prioritize well-being alongside our mission, fostering strong relationships through open communication and transparent feedback. Diversity and inclusion are integral to our culture, enriching team dynamics by valuing diverse perspectives. Each team member is responsible for creating an inclusive environment where all voices are respected and contributing to a workplace that embodies our shared values and commitment to progress. By consistently aligning our actions with our Guiding Principles, we strengthen our culture and ensure that our values are lived every day. Essential Duties and Responsibilities - Develop and lead projects, campaigns, workplans and initiatives that further state level strategies to increase lifesaving. - Empower agencies to achieve a 90% save rate by influencing key stakeholders to implement lifesaving strategies and accept support offers. - Work in partnership with other members of your team to understand issues leading to shelter death and the necessary solutions to achieve a 90% save rate. - Participate in working groups as required or requested based on areas of expertise. - Develop, manage and lead coalitions. - Participate in data collection and classification as assigned. - May conduct work specific to relationship development in assigned shelters. - May conduct work in creation of customized support offers based on data and observation that pair appropriate and available solutions with identified lifesaving gaps to raise save rates in identified shelters. - May conduct work specific to implementation of solutions to achieve a 90% save rate in assigned shelters. - May conduct work in strategic planning and implementation around assigned projects within the region. - Treat people around you as our most valuable resource by leading with compassion and kindness in all your actions, build trust by demonstrating authenticity and following through on your commitments, encourage self-care and work-life balance through your own example, and work to build strong relationships with your team by creating communication loops to share and receive honest feedback. You are responsible and accountable for the culture of your team. Skills and Experience - Demonstrated experience: 5+ years of proven successful experience including overseeing strategy, operations, budgeting and staffing in an animal welfare environment. - Exceptional experience/knowledge in the areas of animal behavior, general animal health care, and modern animal shelter & field services programming with a willingness to maintain knowledge on latest best practices. - Demonstrated ability to creatively problem-solve, and to act decisively and ethically in difficult and fast-paced situations. - Willingness to embrace and promote positive change. - Ability to coordinate with multiple parties in resolving issues, creating solutions, providing support, and facilitating collaboration. - Ability to make sound decisions and work independently in a multi-department environment. - Demonstrated ability to appropriately prioritize multiple competing tasks and demands. - Experience with analyzing statistical information to inform program direction and strategy. - Ability to professionally advocate and present Best Friends’ position on issues through public speaking and other presentation avenues. - Proficiency with basic computer software, including Microsoft Windows and Office applications, and comfortable learning new systems. - Experience with shelter management platforms such as ShelterLuv, Chameleon, Shelter Buddy etc. or a willingness to learn. Physical Requirements - Extended periods of time working on the computer with repetitive typing, arm and hand motion. - Ability to be in a shelter environment and handle dogs of all sizes and cats when necessary. - Ability to be in a shelter environment and work in the presence of both cats and dogs, including organizations where cats and dogs are currently being killed for space. - Willing and able to travel by various modes of transportation (plane, car, etc.) approximately up to 15 working days a month. Out-of-town travel for the job is expected to range up to 50% depending on the location of the jobholder and the specific responsibilities and tasks assigned. - Must have a valid driver's license for at least 3 years, ability to qualify to be added to Best Friends insurance, ability to travel and/or drive on behalf of Best Friends, including overnight stays, when needed. Thank you for your interest in pursuing a career at Best Friends Animal Society. Best Friends Animal Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status. Applicants for employment in the U.S. must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the U.S. by Best Friends Animal Society.

Role Description We are looking for a sharp, data-driven Performance Copywriter / Marketing Generalist who knows how to crack the psychology of skeptical audiences and turn words into pure ROAS. - Write High-Converting Copy: Craft compelling advertorials and long-form sales copy for D2C health, wellness, and beauty products (e.g., probiotic skincare, joint supplements, anti-stress drinks). Your target audience is often 45+, highly skeptical, and has been burned before—your job is to earn their trust and convert them. - Uncover Winning Angles: Deep-dive into customer reviews, forums, support tickets, and ad data to find the true underlying buying motives. You turn these insights into unignorable hooks. - Co-Create with AI Pipelines: Leverage our advanced internal AI pipelines to generate initial drafts, then use your human brilliance to polish them so smoothly that nobody would ever guess AI was involved. (Pure AI outputs without a human touch are strictly taboo here). - Own Your Data & Metrics: Analyze your own numbers. If an advertorial is stalling due to weak CTR, you quickly diagnose whether it's the hook, the lead, or the angle, and have the next variation live within 24 hours. - Deliver Speed & Volume: We test fast and frequently. You know how to balance speed with quality—understanding that perfectionism in the wrong place costs money, but in the right place, it brings massive ROAS. Qualifications - 2–3+ years of professional experience in Direct-Response or Performance Copywriting (Full-time or Freelance), ideally within a fast-paced agency or D2C environment. - Native-level German (C2) is non-negotiable; very good English skills are highly beneficial. - Complete mastery of direct-response mechanics: Hook, Problem-Agitation-Solution (PAS), Mechanism, Social Proof, Objection Handling, and strong CTAs. You naturally think in ad formats. - Highly self-motivated, organized, and reliable. You thrive without micromanagement and respect deadlines. You possess a strong growth mindset and an analytical drive to read performance data. - Enthusiastic about using AI tools to streamline routine tasks, combined with the editorial skill to upgrade drafts to human-grade brilliance. Requirements - Proven experience with Advertorials and Native Ads (Taboola, Outbrain). - Niche knowledge in the Health, Beauty, or Supplement industries. Benefits - 100% Location Independence: Work fully remote from anywhere in Germany. - Fair Reward: A competitive salary of €40k–€55k, plus 25 days of paid vacation. - Fast-Track Growth: A rapid learning curve by working with real, substantial ad budgets and receiving immediate performance data feedback. - Elite Perks: Workcations in high-end villas and custom-tailored, individually selectable benefits. - Modern Workflow: Use state-of-the-art AI pipelines that take care of repetitive grunt work, freeing up your time for deep strategy and high-level creativity. - Flat Hierarchies: A small, razor-focused team with transparent, direct communication and zero corporate bureaucracy.