Role Description The Director, Specialty Respiratory Strategic Engagement is responsible for the overall leadership and direction of the Specialty Respiratory Strategic Engagement team, including 3 Strategic Engagement Marketing Managers and 5 Thought Leader Liaisons (TLLs). The role oversees the planning, development, and execution of integrated HCP engagement experiences across Specialty Respiratory brands and indications, ensuring alignment to brand strategy, commercial objectives, and medical priorities while driving executional excellence across congresses, peer-to-peer (P2P) programs, and external expert engagements. The Director serves as the senior point of contact for the Specialty Respiratory Strategic Engagement team, partnering closely with Brand Marketing, Medical, Sales Leadership, and other cross-functional stakeholders to generate and synthesize insights, optimize performance through data and analytics, and continuously improve the customer and external expert experience — all in strict adherence to GSK policies, SOPs, and governance requirements. Key Responsibilities - Strategic Leadership & Planning: - Own the Specialty Respiratory Strategic Engagement vision and plans, ensuring alignment with brand strategies, commercial objectives, and medical priorities. - Lead the design and evolution of integrated HCP engagement strategies leveraging congresses, P2P, and external expert engagements. - Team Leadership & People Development: - Lead, manage, and develop a team of Strategic Engagement Marketing Managers and Specialty Respiratory TLLs. - Establish and maintain strong collaboration within the team and across the broader Specialty business. - HCP Engagement, Congress, and P2P Oversight: - Provide strategic direction and planning, managing the overall budget for congress plans. - Oversee P2P program strategy and execution for Specialty Respiratory. - External Expert Strategy & Insight Generation: - Set the strategy for Specialty Respiratory External Expert engagement. - Develop and coach planning and execution of compliant external expert engagements. - Ensure the team compliantly elicits, documents, and synthesizes insights from external experts. - Insights, Analytics & Performance Optimization: - Champion the use of data and analytics to measure performance of engagement activities. - Translate insights into actionable recommendations for brand marketing and senior leadership. - Cross-Functional & Enterprise Leadership: - Serve as the primary Specialty Respiratory Strategic Engagement leader and point of contact for cross-functional partners. - Coordinate closely with Specialty Respiratory field leadership and other key stakeholders. - Governance, Risk Management & Compliance: - Ensure all activities are executed in full compliance with GSK policies and governance requirements. - Proactively identify and manage risks associated with Strategic Engagement activities. - Financial & Operational Management: - Oversee forecasting, budgeting, and financial tracking across activities for Specialty Respiratory brands. - Lead relationships with agencies, suppliers, and vendors supporting engagement execution. - Ensure robust project and program management discipline across the team. Qualifications - Bachelor's degree required (e.g., Marketing, Business, Life Sciences, or related field). - Minimum 5 years of experience in pharmaceutical, biotech, or healthcare marketing. - Experience with the Promotional Review Team (PRT) process. - Experience leading customer-facing teams to strong performance. - Experience working cross-functionally with Brand, Medical, Sales, Legal, Compliance, Regulatory, and Marketing partners. - Experience managing agencies, vendors, and complex budgets. - Experience developing data-driven strategies and communicating insights to executive audiences. - Leadership experience, including trust-based relationship building and emotional intelligence. - Ability to travel, including nights and weekends, to support engagements across the U.S. Preferred Qualifications - Advanced degree preferred (e.g., MBA, Master's degree, or equivalent). - Deep Specialty Respiratory marketplace experience. - Experience leading and managing peer-to-peer (P2P) speaker bureau programs. - Commitment to ethics, compliance, and governance in all engagements. Benefits Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Company Description GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade. - We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases. - Our culture is built on being ambitious for patients, accountable for impact, and doing the right thing.