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SEO Lead
Location
South Africa
Posted
10 days ago
Salary
$2K - $3K / month
Seniority
Senior
Job Description
SEO Lead
Hire Hangar Global
• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.). • Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization. • Contribute to building scalable SEO processes, templates, QA checks, and reporting standards. • Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors. • Improve GBP rankings across primary and surrounding service cities through repeatable optimizations. • Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals. • Conduct city-level keyword research and local expansion planning for increased visibility. • Support consistent map pack and local SERP performance in competitive markets. • Build content plans for service pages, location pages, blogs, and topical authority clusters. • Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO. • Review content for SEO quality, local relevance, and conversion alignment. • Collaborate with internal/external writers (human and AI-assisted) to maintain standards. • Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets. • Maintain simple, scalable backlink playbooks suitable for home-service verticals. • Track backlink gaps and authority metrics and recommend improvements. • Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals. • Work with WordPress and development resources to implement SEO fixes and improvements. • Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress. • Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities. • Explain SEO priorities clearly to internal stakeholders and support consistent delivery.
Job Requirements
- 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
- Proven success improving local SEO performance for service-area businesses (map pack + organic results).
- Experience improving Google Business Profile rankings and local visibility in competitive markets.
- Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
- Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
- Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
- Ability to produce clear documentation, briefs, action plans, and performance reporting.
- Strong organization and time management with the ability to manage multiple client campaigns.
- Non-negotiable remote requirement: Professional remote work experience and fluency with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar).
Benefits
- Highly competitive, transparent compensation
- No hidden figures or negotiation down once in the door
- Commitment to rewarding performance and results
- Market-leading compensation to drive a culture of excellence
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