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Content Strategist, Producer
Location
Canada
Posted
8 days ago
Salary
0
Seniority
Senior
Job Description
Content Strategist, Producer
HighlightTA
• Serve as the primary content producer for the brand, owning written, video, and creative content from concept through delivery, including scripting, production, editing, and publishing • Support production of written content across digital articles, email campaigns, social copy, and print collateral, always clear, on-brand, and strategically relevant • Develop and execute content strategies that speak to target personas, industries, and communities, while staying tightly aligned to Brand Marketing priorities • Create compelling content tailored for senior b2b buyers, and manage paid content with third party influencers • Develop and lead our owned podcast as well as third party placements • Manage and grow the company's social media presence across LinkedIn, YouTube, and whatever comes next, adapting format, tone, and cadence to each platform • Collaborate with the broader Marketing team to integrate content across events, paid, organic, and owned channels • Bring a test-and-learn mindset, regularly analysing content performance, extracting insights, and letting the data evolve your approach • Use AI-powered marketing tools and emerging technologies to streamline content creation, reporting, and campaign performance
Job Requirements
- 4 to 6 years of experience in content creation, social media, or a related marketing role, with a portfolio that shows multi-channel work
- Solid writing across formats: social captions, email copy, digital articles, and print, with a consistent, compelling brand voice
- Channel fluency: you know what performs on LinkedIn vs YouTube vs TikTok, email vs blogs, and video vs reports, and adapt format, tone, and cadence accordingly
- Creative tools fluency with Claude and Figma, or equivalent, able to concept and execute without leaning on external resources for every asset
- Data-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisions
- Hands-on experience with AI tools for content ideation, production efficiency, or personalisation workflows
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
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