• Develop and maintain strong relationships with key decision-makers and stakeholders within assigned customer accounts. • Create and execute strategic account plans focused on customer retention, growth, and long-term partnership development. • Understand customer business objectives, challenges, and priorities, aligning Velsera solutions to support their success. • Identify opportunities for upselling, cross-selling, and expansion of Velsera products and services. • Lead customer renewal discussions and support contract negotiations to ensure continued customer success and business growth. • Anticipate and mitigate customer challenges through proactive engagement and account management methodologies. • Partner closely with Customer Success, Professional Services, Product, Support, and Sales teams to ensure a seamless customer experience. • Facilitate regular business reviews and executive stakeholder meetings to communicate value, outcomes, and future opportunities. • Manage up-to-date activity, account planning, forecasting, renewals, and expansion opportunities throughout the customer lifecycle. • Maintain a current and appropriate understanding of Velsera's product portfolio, genomics, bioinformatics analysis, and customer-related scientific direction. • Develop and deliver presentations, business reviews, proposals, and strategic recommendations to meet expressed and anticipated customer needs. • Follow industry trends and competitor strategies to identify opportunities and strengthen Velsera's position within customer accounts. • Maintain a strategic plan for all assigned accounts and provide regular account updates, forecasts, and growth opportunities to senior leadership. • Support customer adoption initiatives and advocate internally for customer requirements and feedback. • Active participation at industry meetings and conferences as required to represent Velsera. • Travel may be required up to 30%.

• Build and maintain strong relationships with key decision-makers and stakeholders across your assigned account portfolio • Own net new account growth within small to mid-sized accounts, managing the full sales cycle from prospecting to close • Partner closely with your outside sales counterpart to support joint accounts and ensure a coordinated, seamless customer experience • Develop and execute account plans focused on retention, expansion, and long-term partnership development • Identify and pursue upsell, cross-sell, and expansion opportunities within existing accounts • Lead renewal discussions and support contract negotiations to drive continued customer success and revenue growth • Understand customer business objectives and challenges, positioning Velsera solutions to support their goals • Facilitate regular business reviews and stakeholder meetings to communicate value, outcomes, and future opportunities • Partner cross-functionally with Customer Success, Professional Services, Product, and Support teams to address customer needs • Maintain accurate pipeline activity, account planning, forecasting, and renewal tracking in Salesforce • Develop and deliver compelling presentations, proposals, and business reviews tailored to customer needs • Stay current on Velsera’s product portfolio and the broader clinical genomics and diagnostics landscape • Monitor industry trends and competitive dynamics to identify opportunities and strengthen Velsera’s position • Represent Velsera at industry conferences and events as needed • Travel may be required up to 30%

• Own and grow a portfolio of VIP clients in the NEA market, serving as their primary point of contact for product queries, service escalations, and account needs. • Build rapport with new and existing clients through proactive outreach, regular check-ins, and tailored support. • Monitor key client behaviour and trading patterns; flag risks and opportunities to the wider team. • Coordinate with internal teams (product, operations, compliance) to resolve client issues quickly and deliver a seamless experience. • Support client acquisition through offline events, campaigns, and referral programmes. • Maintain clean, up-to-date client records and contribute to weekly reporting on portfolio health. • Execute on team-defined VIP service standards and escalation protocols.

• Lead relationships with OKX's most strategic VIP clients in NEA — including institutional accounts, ultra-HNW individuals, and key referral partners — with higher revenue accountability than a standard RM role. • Identify and act on unspoken client needs through qualitative and quantitative analysis; produce senior-level client intelligence reports that inform product and commercial decisions. • Design and own client service frameworks — including tiering logic, escalation protocols, and service-level standards — that the broader team adopts and operates within. • Act as a senior commercial partner to marketing, product, and operations teams; influence go-to-market decisions for VIP campaigns and product launches. • Mentor and support junior RMs; provide quality reviews, share market insight, and help onboard new team members into the client management approach. • Drive new VIP acquisition through strategic partnerships, high-profile events, and executive-level networking — not just execution, but origination. • Own accurate portfolio data and lead weekly performance reviews with leadership; use data to proactively flag risks and recommend strategic adjustments.