• Establish and maintain a collaborative, strategic partnership with the assigned AE’s. • Engage marketing-qualified leads, event attendees, and high-intent prospects through thoughtful, multi-channel outreach. • Target prospects through research and personalization using email, phone, LinkedIn, Slack communities, and other channels. • Research accounts within defined segments and verticals to identify target personas and generate sales-qualified leads. • Book qualified meetings with IT, engineering, and executive stakeholders for the Account Executives you support. • Have meaningful discovery conversations to understand prospect challenges and articulate the value of Crossplane and Upbound. • Outbound and source your own leads through various channels using research and creatively to book meetings.

Role Description As the Marketing & Business Development Coordinator, you'll support business growth initiatives by developing marketing assets, managing digital outreach, nurturing professional relationships, and maintaining operational excellence across marketing and sales processes. Success in this role means generating new partnership opportunities, strengthening referral relationships, maintaining organized outreach systems, and helping execute high-impact growth strategies. - Create marketing materials that strengthen brand awareness - Manage and grow LinkedIn and Instagram presence - Conduct outreach to prospective referral partners - Build relationships with professional stakeholders - Maintain accurate CRM records and activity tracking - Coordinate meetings and follow-up communications - Support marketing campaigns and lead-generation efforts - Identify opportunities to improve workflows and processes Qualifications - Strong written and spoken English communication skills - Experience in marketing, business development, or growth initiatives - Ability to build and maintain professional relationships - Experience working with CRM platforms - Strong organizational and project management skills - Proficiency with Excel and Google Sheets - Analytical mindset with attention to detail - Self-directed approach and strong follow-through Requirements - Healthcare, wellness, or medical services marketing experience (Bonus Points) - Experience with LinkedIn Sales Navigator (Bonus Points) - Familiarity with HubSpot, Salesforce, or Zoho CRM (Bonus Points) - Experience with Mailchimp, Apollo.io, or automation tools (Bonus Points) - Knowledge of SEO and digital lead generation (Bonus Points) - Canva, Adobe Creative Suite, or Meta Business Suite experience (Bonus Points) Benefits - Fully remote, full-time position - Consistent Monday–Friday schedule aligned with Pacific Time - Opportunity to contribute directly to business growth - Collaborative partnership with leadership team - Exposure to marketing, sales, and operational initiatives - Career development within a growing healthcare organization - Competitive USD compensation (based on experience) Interview Process - Introductory conversation and experience review - Marketing and business development discussion - Skills and communication assessment - Leadership interview and final alignment

Role Description If you have experience driving growth, building relationships, and leading business development initiatives, but want more freedom and purpose, this role is for you. Leverage your skills in a performance-based, remote role that lets you work on your own terms. Use proven systems to connect with motivated professionals, share transformative development solutions, and build your own team. Key Responsibilities: - Identify and connect with potential clients using a proven outreach model - Provide information about our products and services to qualified prospects - Utilize online marketing channels, including social media (training provided) - Manage follow-up and client communication through an easy-to-use CRM system - Support and mentor new team members as you grow your own leadership network - Participate in ongoing training and development to sharpen your skills Qualifications - Experienced business development or sales professionals that can transfer their skills to something new - Self-motivated, goal-driven, and coachable individuals - Those seeking a meaningful career shift with autonomy - Individuals with a positive, upbeat personality who inspire and motivate others - Someone with a keen interest in leadership and personal growth Benefits - Complete flexibility to design your schedule - Remote work using your laptop and phone - One-on-one mentorship and ongoing training - A supportive community and leadership growth - Performance-based structure, rewarding your individual performance and outcomes

• Review, negotiate, implement, and manage commercial contracts and business agreements to mitigate risks and safeguard organisational interests. • Identify and develop new market opportunities to expand the business footprint and drive strategic growth. • Cultivate and manage critical client relationships to strengthen commercial awareness and market positioning. • Formulate and execute robust business growth strategies in alignment with corporate objectives. • Serve as an independent extension of senior management, accepting responsibility for high-level commercial and contractual decisions.