• Oversee social commerce services, ensuring excellence in affiliate programs, shoppable content on TikTok Shop and other social platform-based storefront strategies • Conduct monthly performance reviews on quality, conversion trends, and strategic alignment, sharing insights with division leads and the Director of R&D. • Join one monthly performance review with a division lead, assessing shop performance, affiliate conversion trends, and strategic alignment across commerce-driven initiatives. • Lead one monthly operational review with R&D leadership, summarizing division performance trends, key takeaways, and opportunities to enhance social commerce offerings. • Ensure best practices for affiliate-driven content, social storefront management, and conversion optimization are consistently applied across teams. • Own specific recruitment and bench-building efforts by identifying skill gaps, assessing hiring needs, and ensuring a strong pipeline of Commerce and creator talent to scale offerings effectively. • Lead the development and rollout of scalable social commerce strategies, ensuring profitability and alignment with client needs; rolling these offerings into the division structure as adoption targets are met • Drive cross-channel shop adoption, expanding offerings across affiliate networks, social marketplaces, and emerging commerce-enabled platforms. • Work closely with the Director of R&D, Social, to test, refine, and optimize new social commerce programs, storefront strategies, and revenue-generating affiliate partnerships before launch. • Support new business efforts by contributing to pitches, revenue forecasting, and pricing strategy for net-new commerce service offerings. • Maintain best practice playbooks for social commerce growth tactics, affiliate optimization, and emerging shop strategies, ensuring teams stay ahead of industry trends. • Use AI or automation to drive efficiency or improve outputs • Act as the primary point of contact for commerce-driven platforms, including TTS, Euka, affiliate networks, and other social shopping integrations (Meta, Pinterest, YouTube Shopping, etc.). • Manage platform partnerships and revenue-driving initiatives, ensuring teams leverage shop optimization tools, performance tracking, and emerging monetization features effectively. • Own communication and knowledge-sharing regarding commerce platform updates, ensuring all divisions stay informed and adapt strategies accordingly. • Keep the organization at the forefront of social commerce advancements, integrating data-driven retail strategies and emerging revenue streams into service offerings. • Manage one to two key commerce-driven accounts, applying real-time insights to refine service offerings and execution strategies. • Use firsthand experience to optimize affiliate partnerships, shoppable content strategies, and storefront conversion tactics. • Share key learnings with the Director of R&D, influencing service development and continuous improvement. • Host a monthly Commerce Trends All-Hands, bringing together division service leads to discuss commerce strategy, performance trends, and emerging platform updates. • Meet monthly with division service leads to align on commerce strategy, performance trends, and emerging platform updates. • Partner closely with the Director of R&D to shape new commerce service offerings, ensure scalability, and track business impact. • Support go-to-market efforts, ensuring commerce services are structured for profitability, adoption, and long-term growth. • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Other applicable or related duties as assigned.