Role Description About the opportunity 👇 - Key Responsibilities: - Operational Infrastructure - Design, document, and optimise scalable marketing processes. - Support campaign execution and performance tracking across both direct and partner-led initiatives. - Ensure marketing systems and workflows enable efficient collaboration between teams, and support consistent execution across markets, channels, and programs. - Maintain data integrity, standardisation, and compliance across all marketing platforms, ensuring smooth handoffs between marketing, sales, and partner functions. - Performance & Reporting - Own marketing performance reporting infrastructure end-to-end, ensuring accurate, timely, and actionable insights for the Marketing leadership team. - Build and maintain dashboards and reports to track key marketing KPIs including pipeline generation, campaign ROI, lead funnel conversion, attribution, and velocity. - Experience with Tableau is highly desirable. - Have your finger on the pulse of marketing data, acting as an “early warning” system for your internal stakeholders. - Define and continuously refine marketing performance metrics that align to business goals and revenue targets. - Collaborate closely with Demand Gen, Content, Digital, and BDR teams to ensure alignment on goal tracking, performance metrics, and campaign effectiveness measurement. - Partner with Sales and RevOps to maintain shared definitions of MQLs, SQLs, SALs, and attribution models. - Lead monthly and quarterly marketing performance reviews by preparing data narratives and actionable insights that support marketing leadership decision-making. - Proactively identify data gaps, inconsistencies, or inefficiencies in reporting processes and work with systems/analytics teams to resolve them. - Ensure robust tracking mechanisms (e.g. UTM strategy, campaign tagging, lead source hierarchy) are in place and adhered to. - Support forecasting and planning efforts by providing historical performance trends and predictive analytics. - Ensure data integrity and trust in marketing data by implementing QA processes, governance standards, and automation where possible. - Compliance & Governance - Ensure all marketing operations comply with data protection regulations (e.g. GDPR, CCPA), including consent capture, data storage, and usage practices. - Define and enforce governance standards for data hygiene, campaign naming, tagging, and system usage across the marketing tech stack. - Manage user access, roles, and permissions in marketing platforms to maintain security and operational control. - Partner with Legal, IT, and RevOps to monitor compliance risks and support audits, documentation, and vendor due diligence. - Cross-Functional Collaboration - Partner with Demand Gen, Digital, and Content teams to operationalise campaigns and ensure smooth execution through the funnel. - Collaborate with Sales Ops on lifecycle definitions, funnel metrics, attribution models, and systems integration. - Translate business needs into scalable marketing processes by working closely with stakeholders across go-to-market functions. - Agency & Vendor Relationships - Manage relationships with external marketing agencies, ensuring clear briefs, on-time delivery, and strong performance against agreed KPIs. - Act as the operational point of contact for agency partners, coordinating onboarding, access provisioning, and platform integrations. - Evaluate agency and vendor performance regularly, driving accountability and value for money across all external partnerships. - Collaborate with Finance and Marketing leadership to manage agency contracts, statements of work, and invoicing processes. - Budget Management - Manage the marketing operations budget, ensuring accurate tracking of spend, forecasts, and variance against plan. - Partner with Finance and Marketing leadership to support budget planning cycles and provide data-driven recommendations. - Monitor vendor and platform spend (e.g. SaaS subscriptions, campaign tools) to ensure cost-effectiveness and contract compliance. - Tool Management - Own the renewal process and ROI evaluation for key marketing technologies (e.g. 6sense, ABM platforms, automation tools), ensuring each tool delivers measurable value and aligns with strategic goals. - Own the marketing tech stack, including evaluation, implementation, integration, and ongoing administration of tools like HubSpot, 6sense and ReachDesk. - Act as the primary system admin for key platforms, ensuring tools are configured to support campaign execution, data flow, and reporting needs. - Identify opportunities to optimize usage, eliminate redundancy, and improve ROI across the marketing technology ecosystem. - Collaborate with Sales Ops and IT to ensure seamless integration and data consistency across systems. Qualifications - 4+ years in marketing operations or a technical marketing role — preferably in a B2B or SaaS environment. - Hands-on Salesforce experience is essential, along with strong familiarity with MAP tools (e.g., HubSpot, Pardot). - Advanced Excel skills, including complex formulas, pivot tables, and data modelling. - Hands-on experience setting up paid digital tracking infrastructure, including conversion APIs (e.g. Meta CAPI, LinkedIn CAPI), Google Tag Manager, and Zapier — both GTM and Zapier experience are required. - Comfortable writing and debugging JavaScript at the level required to configure custom GTM tags, triggers, and Zapier Code steps. - Excellent process design, project management, and problem-solving skills. - High attention to detail and ability to work independently in a fast-paced environment. - Strong written and verbal communication skills, with experience presenting to leadership. Preferred Qualifications - Experience in managing partner compensation, MDF programmes, and deal registration processes. - Background in working with various partner types (VARs, MSPs, OEMs, GSI, etc.). Benefits - Competitive pay. - Generous paid time off. - Flexible working options including the XFlex programme and a “work from anywhere” allowance. - Enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. - Comprehensive healthcare coverage, fully funded insurance and income protection. - Access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. - Contributory retirement plans and savings support. - Perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance, and a wide range of discounts. Company Description At Exclaimer, inclusion is more than a policy - it’s part of who we are. We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know.