• Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed • Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers • Manage our marketing CRM and the systems that support campaign operations • Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results • Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events • Report weekly to leadership with clear insights, recommendations, and results tied to KPIs • Collaborate with executive and design teams to launch cohesive, high-quality campaigns

• Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell • Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them • Own and iterate on customer lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion • Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention • Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value • Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results

Title: Buyer, Programmatic Location: New York, New York Job Description: WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are searching of our next Programmatic Buyer to join our One Marketplace team. Here is a snapshot of your day-to-day: - Partners with One Marketplace team to strategize programmatic tactics, technology and make budget recommendations. - Analyzes and interprets campaign performance and provide creative optimizations. - Client communication, offering recommendations and tactics. - Manages and follows QA processes. - Research emerging opportunities in the ecosystem that will drive client value and performance. - Enthusiastically teaches and coaches others on systems, tools, processes, etc. - Troubleshoots technology and potential issues. REQUIREMENTS - 2 - 3+ years of experience in the day-to-day programmatic campaign management, working across multiple DSPs – we work with The Trade Desk, DV360 and Amazon, but open to experience in Amobee or Verizon. - You’re a teacher at heart and have already successfully managed others - You’re not shy and enjoy building relationships with clients and know to manage up. - A strong passion for the craft, including campaign optimization and understanding the levers that drive performance. - Previous media or advertising agency experience (preferred) Salary range of 65-75k, commensurate with experience. Compensation is determined on the skills, qualifications, tenure in the industry and experience of the applicant along with the requirements of the position CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: - Flexibility to work in hybrid manner with in-office and work from home options (depending on role). - Open/Flexible PTO with US & UK specific policies - Sponsored healthcare options and agency-wide physical & mental health support - 401k with company match (USA), and generous Pension (UK) - Paid sabbatical at significant milestone anniversaries - Generous paid parental leave policy - Life milestone recognition & support - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) - Cell phone/tech reimbursement - Student Loan payment plan (US) - Tuition reimbursement - Learning & Development and training programs - And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: - Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. - Ability to stand, bend, and reach - Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. - The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).

• Prospectar novos clientes (inbound e outbound); • Qualificar leads e identificar oportunidades de negócio; • Conduzir reuniões comerciais (online e/ou presenciais); • Apresentar e demonstrar o software (demos); • Elaborar propostas comerciais e negociar condições; • Acompanhar o funil de vendas e atualizar CRM; • Trabalhar em conjunto com marketing, pré-vendas e pós-vendas; • Acompanhar métricas de desempenho (pipeline, taxa de conversão, ticket médio); • Manter relacionamento com clientes e apoiar estratégias de upsell e cross-sell;