Position Summary: The Performance Analytics Manager translates commercial performance data into actionable insights and execution strategies. This role leads KPI design, develops forecasting and reporting tools, and analyzes performance to drive continuous improvement. Working closely with regional sales teams, this position ensures analytics-led execution, identifies performance gaps, and informs decision-making at all levels.  This role is remote, preferred location is the Tri-State area. Principal Duties and Responsibilities: Planning: - Build and support annual planning tools, incorporating driver-based analysis - Assist sales teams with biannual territory reviews and revisions  Goal Setting: - Set individual salesperson distribution, activation, and volume goals - Set state-level distribution goals - Set distributor partner distribution and activation goals  Forecasting: - Manage allocation processes for Point-of-Sale materials - Manage allocation and tracking processes for VAP, Limited Time Offer, and Innovation products - Provide analytical support for regional team volume forecasts  Reporting: - Develop and maintain syndicated data (e.g., Nielsen, NABCA) workbooks/dashboards - Maintain and publish periodic updates to Commercial KPI tracker - Develop ad-hoc reporting for execution strategies, e.g., measuring ROI and Lift related to price, sampling, and programming activity - Design and analyze survey data generated by sales teams - Prepare QBR materials to support meetings with distributor partners  Demonstratable Leadership Skills: - Engagement – dynamic individual with the ability to build trust quickly - Influence – ability to guide key stakeholders who potentially have competing agendas - Prioritization – effectively identifies and communicates high value opportunities - Simplification – minimizes low value activities to maximize effectiveness and impact of their team - Collaboration – experience managing projects or initiatives across multiple functions - Orchestration – proven track record of coordinating a group of individuals around a shared ambition, and holding them accountable for performance

• Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and pipeline goals for both SMB and Enterprise segments • Own and optimize the full funnel—from awareness and engagement through demand capture to conversion and expansion • Collaborate cross-functionally with Sales, SDR/BDR, RevOps, Product and Finance to ensure campaign execution is aligned with funnel goals, revenue outcomes, and attribution • Build and oversee the experimentation framework—constantly testing, iterating and improving channel mix, creative, offers, landing pages and flows • Develop and operationalize our target account universe (TAM) including segmentation, tiering (1:1, 1:few, 1:many), data enrichment, intent signals and account scoring • Design and execute multi-channel account-based plays (digital advertising, paid search, social, targeted events, direct outreach) mapped to buying stage and account engagement • Establish and own metrics for ABM success—account engagement lift, pipeline influence, conversion velocity, deal size, number of engaged target accounts, and ROI by tier • Partner with the SDR/BDR function to create the strategy that ensures account outreach is coordinated, measurable and tied to performance outcomes • Lead performance across key channels: paid search (SEM/Google/Bing), paid social (LinkedIn, Facebook, X/Twitter, YouTube), SEO/organic growth, digital and field events, and account-based media. Work closely w/ SDR/BDR organization to ensure all of the above is coordinated • Ensure integration and alignment between brand, product and performance marketing efforts for cohesive messaging and conversion • Oversee landing page optimization, conversion rate optimization (CRO), funnel analytics, and paid media execution with rigorous tracking and reporting • Build, mentor and scale a high-performing in-house marketing operations/analytics team and channel specialists • Identify and implement the tech stack required to deliver against the vision, from conversion rate optimization to data enrichment to AI-driven campaign management at scale • Set up clear KPIs, dashboards and reporting frameworks—ensuring transparency up, down and across the business • Develop and implement an attribution process to ensure robust understanding of key contributors to funnel outcomes • Manage agency and vendor relationships as required, ensuring high ROI and performance accountability • Foster a culture of accountability, continuous improvement, experimentation, and data-driven decision-making

• Build full-funnel PPC strategies across SP, SB, and SD • Lead growth planning, forecasting, and profitability analysis • Identify category opportunities and competitive gaps • Manage large budgets across multi-brand portfolios • Build advanced structures, bulk workflows, and scaling frameworks • Diagnose ranking issues, cannibalization, attribution gaps, and conversion leaks • Produce clear reporting dashboards and insight-driven recommendations • Act as the strategic advisor to assigned brands • Lead performance reviews with clear communication and strong business acumen • Partner with Data, Brand Management, and Creative to align PPC with broader goals • Implement new testing frameworks, optimization processes, and methodologies • Stay up to date on Amazon algorithm updates and new ad tools

• Own paid acquisition strategy and execution across Google (core channel), LinkedIn, and Meta • Manage and optimize $100k+ monthly budgets (with room to scale) • Launch, test, and iterate campaigns - from setup to performance optimization • Analyze funnel performance (CPL, CAC, MQL → SQL) and improve conversion rates • Work closely with marketing and sales to ensure lead quality and revenue impact • Run experiments across new channels and identify scalable growth opportunities