• Build full-funnel PPC strategies across SP, SB, and SD • Lead growth planning, forecasting, and profitability analysis • Identify category opportunities and competitive gaps • Manage large budgets across multi-brand portfolios • Build advanced structures, bulk workflows, and scaling frameworks • Diagnose ranking issues, cannibalization, attribution gaps, and conversion leaks • Produce clear reporting dashboards and insight-driven recommendations • Act as the strategic advisor to assigned brands • Lead performance reviews with clear communication and strong business acumen • Partner with Data, Brand Management, and Creative to align PPC with broader goals • Implement new testing frameworks, optimization processes, and methodologies • Stay up to date on Amazon algorithm updates and new ad tools

• Own paid acquisition strategy and execution across Google (core channel), LinkedIn, and Meta • Manage and optimize $100k+ monthly budgets (with room to scale) • Launch, test, and iterate campaigns - from setup to performance optimization • Analyze funnel performance (CPL, CAC, MQL → SQL) and improve conversion rates • Work closely with marketing and sales to ensure lead quality and revenue impact • Run experiments across new channels and identify scalable growth opportunities

• Lead enterprise demand-generation strategy. Oversee all motions tied to net-new and expansion pipeline creation, including enterprise inbound programs, ABM initiatives, lifecycle nurture, outbound alignment, and scaled field/event activation. • Drive predictable pipeline generation. Own pipeline targets for enterprise segments, actively partnering with sales, customer success, and BDR/SDR teams to ensure strong coverage, rapid follow-up, and consistent funnel progression. • Scale ABM programs. Build and refine multi-channel, account-based strategies across target account lists — including highly personalized campaigns, creative ABM plays, and innovative digital + field tactics. • Deliver standout event programs. Develop and execute unique event activation ideas, from executive experiences to integrated field strategies, ensuring events contribute meaningful pipeline and engagement. • Supercharge efficiency through AI. Apply advanced agentic AI techniques to accelerate content creation, personalization, segmentation, automation, and experimentation across demand programs. • Optimize the full funnel. Conduct rigorous funnel analysis, identify drop-offs, evaluate channel and segment performance, and run data-backed experiments to increase velocity, conversion, and ROI. • Collaborate and prioritize effectively. Partner with product marketing, digital, content, revenue operations, and sales to align initiatives and ensure a cohesive, high-impact customer journey. • Manage a $5M+ budget. Allocate resources across digital channels, ABM platforms, martech, field events, and agencies to maximize ROI and pipeline impact. • Report performance and strategy. Present key insights, program results, financial metrics, and forecasts to leadership, offering clear recommendations and maintaining accountability for outcomes.

• Assist in the daily management of core paid acquisition channels and DSPs (e.g. adult traffic networks, Meta, etc.) • Support the creation of scalable acquisition funnels by ensuring correct tracking implementation and data collection • Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests • Monitor campaign and funnel performance using core tools (e.g. GA4, tracking platforms, internal dashboards) • Quickly flag performance anomalies or key shifts • Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly reviews • Maintain and update internal reporting documents and dashboards • Support the creative briefing process by translating performance data into clear asset recommendations • Collaborate with Product and Content teams on landing page launches and testing cycles • Assist in documenting and implementing systems to improve creative testing speed and reduce fatigue • Build initial rapport with traffic source representatives, supporting senior team members in communication and reporting • Research and document new acquisition opportunities (networks, formats, tools) • Stay up to date on platform rules, policy changes, and algorithm shifts