• Eigenständiges Verwalten von Google Ads Werbeaccounts • Erstellen und Verwalten von Google Search Kampagnen • Erstellen und Verwalten von Performance Max Kampagnen • Erstellen und Verwalten von Google Shopping Kampagnen • Erstellen und Verwalten von Google Display Kampagnen • Einschließlich Zielgruppen-Targeting, Keyword-Recherche und -Auswahl, Strukturierung von Anzeigengruppen • Verfassen von Anzeigentexten sowie das Testen und Optimieren dieser • Conversion-Tracking einrichten & verwalten • Google Analytics aufsetzen & verknüpfen • Google Tag Manager aufsetzen & verknüpfen • Google Merchant Center aufsetzen & verknüpfen • Google Looker Studio Reports erstellen & versenden • Sammeln und analysieren von Daten und entwickeln von Optimierungsstrategien, um die Kampagnenleistung sicherzustellen und das Wachstum voranzutreiben. • Kommunikation mit dem Kunden bei speziellen Fragen zu Kampagnen, Anzeigen und Strategien.

• Independently manage Google Ads ad accounts • Create and manage Google Search campaigns • Create and manage Performance Max campaigns • Create and manage Google Shopping campaigns • Create and manage Google Display campaigns • Including audience targeting, keyword research and selection, and structuring ad groups • Write ad copy and test and optimize it • Set up and manage conversion tracking • Set up and link Google Analytics • Set up and link Google Tag Manager • Set up and link Google Merchant Center • Create and distribute Google Looker Studio reports • Collect and analyze data and develop optimization strategies to ensure campaign performance and drive growth.

• Tracking & infrastructure: Build and operate a server-side tracking setup (sGTM) • Further develop the GA4 implementation including complete event tracking and conversion measurement • Ensure clean, privacy-compliant data pipelines as the basis for all marketing decisions • Independently set up and run paid channels across the entire funnel (TOFU / MOFU / BOFU) • Cross-channel management of search, social, display, native, programmatic, audio and other paid channels • Retargeting strategies across multiple networks and time windows • Budget allocation and continuous optimization based on CAC, ROAS and conversion rate • Build a centralized, cloud-based marketing dashboard • Weekly reporting on a daily basis per traffic source • Define and monitor KPIs at business, performance and growth levels (LTV, ARPU, AMPU, CPA) • Prepare infrastructure for future B2B marketing including account-based marketing • Close collaboration with Content, BizDev and executive management

• Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit. • Assist with campaign setup, monitoring, and daily performance tracking. • Help gather and organize campaign data for reporting and analysis. • Learn and apply best practices for paid social advertising under mentorship. • Support documentation of workflows, processes, and campaign learnings. • Collaborate with creative and campaign teams to ensure timely asset delivery. • Participate in team meetings and training sessions to build paid ads knowledge. • Assist with ad copy and creative testing initiatives. • Provide general administrative support to the paid ads team as needed. • Proactively identify opportunities to improve campaign performance and team efficiency.