• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Deliver activation excellence on campaign builds, pacing management and optimization deployment • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies • Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing • Support new business initiatives and pitches by conducting platform audits and recommendations

• Execute day-to-day campaign management + analysis across paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads) including bid, budget, and audience optimizations. • Refresh ad copy, creative assets, and extensions in collaboration with the internal team. • Implement structured testing frameworks (copy, creative, audience, landing page) to identify performance drivers and scale winners. • Analyze performance data to generate actionable insights and recommendations that align with overall acquisition goals (CPA, ROAS, Cost/Purchase). • Support the rollout of new channels and campaign types (YouTube, Demand Gen, etc.) as Prenuvo expands its media mix. • Partner with internal teams on tracking and measurement to ensure high-quality signal input for campaign optimization. • Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews. • Utilize paid media technology to manage campaigns, bids, and budgets at scale

Position Summary: The Performance Analytics Manager translates commercial performance data into actionable insights and execution strategies. This role leads KPI design, develops forecasting and reporting tools, and analyzes performance to drive continuous improvement. Working closely with regional sales teams, this position ensures analytics-led execution, identifies performance gaps, and informs decision-making at all levels.  Principal Duties and Responsibilities: Planning: - Build and support annual planning tools, incorporating driver-based analysis - Assist sales teams with biannual territory reviews and revisions  Goal Setting: - Set individual salesperson distribution, activation, and volume goals - Set state-level distribution goals - Set distributor partner distribution and activation goals  Forecasting: - Manage allocation processes for Point-of-Sale materials - Manage allocation and tracking processes for VAP, Limited Time Offer, and Innovation products - Provide analytical support for regional team volume forecasts  Reporting: - Develop and maintain syndicated data (e.g., Nielsen, NABCA) workbooks/dashboards - Maintain and publish periodic updates to Commercial KPI tracker - Develop ad-hoc reporting for execution strategies, e.g., measuring ROI and Lift related to price, sampling, and programming activity - Design and analyze survey data generated by sales teams - Prepare QBR materials to support meetings with distributor partners  Demonstratable Leadership Skills: - Engagement – dynamic individual with the ability to build trust quickly - Influence – ability to guide key stakeholders who potentially have competing agendas - Prioritization – effectively identifies and communicates high value opportunities - Simplification – minimizes low value activities to maximize effectiveness and impact of their team - Collaboration – experience managing projects or initiatives across multiple functions - Orchestration – proven track record of coordinating a group of individuals around a shared ambition, and holding them accountable for performance

• Build & Maintain Lifecycle Flows • Create, update, and QA Klaviyo/Braze/Attentive flows for Enrichment • Implement segmentation logic, event triggers, and timing rules • Refresh creative components, templates, and conditional logic • Ensure flow performance aligns with best practices provided by team leads • Monitor channel-level and flow-level performance to spot trends • Implement optimizations and variations - adjust messaging, timing, and targeting to support A/B and multivariate tests • Support implementation of experiments across email, SMS, onsite widgets, and other surfaces • Update paid channel creative, copy, or settings when needed to keep performance tight • Manage CRM setups, integrations, tagging, and data hygiene • Keep brand configurations accurate across channels and surfaces • Troubleshoot delivery issues, sync inconsistencies, or flow errors • Maintain documentation, setup checklists, and workflow guides • Work closely with team leads to translate performance insights into execution steps • Collaborate with Product, Engineering, and Data when technical adjustments are needed • Surface operational issues or performance anomalies internally • Help standardize templates and reusable flow components • Improve execution workflows and reduce manual steps • Contribute to internal playbooks and repeatable performance processes