Where healthcare connects. Now Hiring!
Senior Website, Digital Marketing Manager
Location
Florida
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Website, Digital Marketing Manager
Availity
• Lead the evolution of the company's website and digital presence • Advance digital experience strategy and AI-driven discoverability • Execute website management and optimization focused on performance • Drive modernization roadmap and champion AI-driven digital strategies • Lead UX and design transformation initiatives to improve user experiences • Implement conversion rate optimization strategies and personalization efforts • Align website with paid digital marketing efforts • Manage digital KPIs and performance reporting • Support marketing technology integrations • Collaborate with cross-functional teams and manage stakeholders
Job Requirements
- Minimum of 8 years of experience in digital marketing and web management
- Expertise in website performance, user experience, and modernization efforts
- Experience in B2B SaaS environment
- Strong understanding of website driving business outcomes, including buyer experience and performance optimization
- Business acumen to translate needs into effective digital strategies
- Strong cross-functional leadership and influencing skills
- Proficient in analytics tools (e.g., Google Analytics)
- Experience managing vendors and agencies
- Familiarity with CMS platforms (especially WordPress)
- Knowledge of SEO, CRO, AEO, and LLM optimization
- Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot)
- Basic development or coding familiarity
- Experience with e-commerce capabilities is a plus
- Understanding of multimedia application within web experiences
- Prior healthcare industry experience is a bonus
- Paid digital and social media experience
Benefits
- Competitive salary
- Bonus structure
- Generous HSA company contribution
- Healthcare, vision, dental benefits
- 401k match program from day one
- Unlimited PTO for salaried associates
- 9 paid holidays
- 19 days of PTO for hourly associates
- Gym membership reimbursement up to $250/year
- Education reimbursement
- Paid Parental Leave for both moms and dads
- Community volunteer engagement opportunities
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