Gandy Ink

• Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics. • Manage and maintain website content, including creating, editing, and updating web pages and landing pages. • Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences. • Conduct keyword, topic, and content research to identify opportunities for organic growth. • Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements. • Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms. • Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis. • Track, analyze, and report on key digital marketing performance indicators. • Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities. • Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates. • Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels. • Support strategic growth initiatives through data-driven recommendations and execution. • Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices. • Other duties as assigned.