Sound Agriculture unleashes the power of plants to create healthier, tastier, more sustainable food.
Channel Engagement Manager
Location
United States
Posted
2 days ago
Salary
$110K - $125K / year
Seniority
Senior
Job Description
Channel Engagement Manager
Sound Agriculture
• Own Sound’s dealer engagement strategy and health framework, including dealer segmentation, high-potential partner identification, growth indicators, risk flags, and investment priorities. • Partner with Sales, RevOps, and Operations to build repeatable activation and intervention motions that help new dealers ramp faster, help established dealers grow, and help stalled or at-risk dealers get back on track. • Design and continuously improve dealer programs that strengthen engagement, loyalty, and growth, including rewards, co-marketing, onboarding, training, promotional campaigns, and dealer enablement. • Own how Sound shows up in the field and through our dealer network, including dealer toolkits, grower-facing campaign support, local advertising, co-branded materials, swag, and other dealer-facing resources. • Lead the strategy for Sound’s dealer event portfolio, including Kickoff, President’s Club, regional meetings, Advisory Council, customer outings, and relationship-building events; define the commercial purpose, audience strategy, content plan, experience standards, budget, and follow-up motion while holding external partners accountable for logistics and execution. • Own measurement and reporting for dealer engagement, including program utilization, dealer feedback, influenced revenue, attribution, event impact, and ROI; lead regular reviews of what to scale, redesign, stop, or reallocate. • Build alignment across Sales, Operations, Marketing, RevOps, Finance, and leadership by earning buy-in without formal authority, surfacing tradeoffs, and keeping stakeholders moving toward agreed outcomes.
Job Requirements
- Experience in agriculture or a closely related industry, with the ability to credibly engage independent dealers in rural markets.
- Experience building or redesigning channel engagement programs such as partner tiers, rewards, co-marketing, dealer enablement, training, or similar programs.
- Experience owning a marketing or program budget, tracking spend against outcomes, and making keep, cut, or reallocate recommendations based on performance.
- Experience working directly with field sales teams and participating in dealer or partner-facing meetings, not just supporting Sales from a distance.
- Experience influencing field sales teams or other cross-functional partners without direct authority, including building trust, gaining adoption, and keeping shared initiatives moving through ambiguity or competing priorities.
- Strong project management, judgment, and adaptability; able to recognize when a plan is hitting friction, diagnose the issue, and adjust while keeping stakeholders aligned.
- Comfortable operating in a fast-changing, resource-constrained startup environment, balancing strategic rigor with practical 80/20 execution.
- 5+ years of experience in channel marketing, partner marketing, field marketing, dealer engagement, or a related B2B commercial marketing role. (Preferred)
- Experience managing external vendors or agencies, including event planners, creative partners, advertising providers, promotional vendors, or contractors. (Preferred)
- Analytical fluency with Excel, Salesforce, dashboards, AI tools, and marketing performance reporting. (Preferred)
- Strong written communication skills, with the ability to turn messy inputs into clear recommendations, decision memos, leadership updates, and operating plans. (Preferred)
- Experience producing large customer or partner events, including multi-day, high-touch, or executive/VIP formats, with ownership of the attendee experience rather than just logistics. (Preferred)
Benefits
- Opportunity to work in an incredible team with a drive to build alternative solutions to age old practices that increase farmer ROI
- Competitive total rewards package including base compensation, performance bonus structure or uncapped commission plan for sales positions, and above market equity
- Comprehensive health care plans including Medical, Dental and Vision coverage
- Flex Spending Account (Healthcare, Dependent Care & Commuter Benefit for US-based employees)
- Health Savings Account with monthly employer contribution (for US-based employees on qualifying health plans)
- 401(k) with 3% company match (for US-based employees)
- Flexible time off policy empowering employees to use time how they need, when they need
- Mental health and wellbeing benefits - including dedicated monthly meeting free Focus Days
- Paid parental leave (for US-based employees)
- Regular events and engagement activities (we actually like hanging out with each other!)
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