Role Description As a Paid Advertising Strategist , you’ll take ownership of a portfolio of client accounts, help shape our agency strategy, and build strong client relationships along the way. This role is ideal for someone who thrives on winning, loves to communicate, and seeks to make a direct, measurable impact. You’ll have the autonomy to create, test, and refine bold new strategies—while staying aligned to our core approach—and will serve as the face of performance for your accounts. This is more than optimization—it’s about telling the story, influencing direction, and growing client success. What You’ll Do - Own and optimize paid advertising campaigns across Google, Bing, Meta, and more. - Serve as a subject matter expert who can join client-facing calls as needed — educating, reporting, and influencing outcomes. - Craft strategic goals and translate them into impactful campaigns and creative experiments. - Identify opportunities to drive better results and proactively pitch new ideas. - Translate data into compelling performance stories that help clients see your value. - Partner cross-functionally with internal teams to ensure unified strategies. - Keep a close eye on budgets, pacing, and performance—but stay focused on the big wins. Qualifications - Bachelor’s degree preferred - 5+ years in digital marketing or paid media campaign management - Hands-on experience with paid platforms (Google Ads, Facebook/Instagram, Bing, etc.) - Google Ads or Google Analytics certifications are a plus - Familiarity with Fluency or other ad automation platforms a bonus - Automotive experience is helpful but not required Requirements - A strategic thinker who thrives in a fast-moving environment - Comfortable multitasking and prioritizing under pressure - Naturally outgoing and confident in your communication style - Motivated by performance, outcomes, and helping clients win - Proactive, curious, and eager to pitch fresh, innovative ideas - Flexible and excited by constant change and iteration Benefits - Innovative Environment: Work with a team that values creativity and data-driven strategy in the digital marketing space. - Career Growth: Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry. - Client Impact: Play a pivotal role in driving success for leading home services brands through effective digital campaigns.

• Own end-to-end Google Ads execution for Oliv.ai. • Conduct keyword, competitor, audience, and market research for B2B SaaS campaigns. • Launch and manage Search, Display, YouTube, and remarketing campaigns. • Write and test ad copy, landing page angles, and campaign messaging. • Track performance across leads, CPL, conversion rates, pipeline, and ROI. • Work closely with Sales and RevOps to understand lead quality and improve targeting. • Set up, monitor, and improve conversion tracking, GA4, and campaign reporting. • Continuously optimize campaigns through bid strategy, keyword pruning, A/B testing, and budget allocation.

Role Description We’re looking for a creative and data-driven TikTok Specialist to provide ongoing strategic support to strengthen the performance, reach, and engagement of the project's TikTok presence. The consultant will provide expert guidance on TikTok platform developments, algorithm changes, content optimisation, and performance analysis to support the project's objectives. Main responsibilities - Monitoring and interpreting changes to the TikTok algorithm and platform features. - Advising on content and editorial approaches based on platform trends and algorithm developments. - Analysing channel performance and identifying opportunities for growth and engagement. - Supporting the communications team with data-driven recommendations to improve content performance. Qualifications - Demonstrated professional experience managing or advising high-performing TikTok accounts. - Strong expertise in TikTok algorithms, audience growth strategies, and platform optimisation. - Proven ability to interpret analytics and translate data into actionable recommendations. - Experience using TikTok Analytics and relevant third-party monitoring and reporting tools. - Experience conducting social media benchmarking and competitive analysis. - Excellent analytical and communication skills. - Ability to provide clear, practical, and evidence-based recommendations. Requirements - Familiar with analysing and advising on TikTok strategies in emerging markets. - Experience working with NGOs, media organisations, advocacy campaigns, or public-interest communications. - Familiarity with influencer engagement and creator trends. - Experience working in multicultural and international contexts. How to apply To apply, please submit your CV and complete the application form questions. Shortlisted candidates will be invited to interview, which can be conducted remotely unless specified otherwise. Candidates will also be required to submit professional references from recent clients or employers. CIR encourages applicants from under-represented communities. CIR is an equal opportunities employer. If you require adjustments or additional support to complete this process, please let us know in your application.

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display. • Manage the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability. • Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy. • Analyze account performance and translate data into actionable optimization plans. • Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency. • Collaborate with internal media buying specialists to exchange insights and solve performance challenges. • Support creative development by providing feedback, creative briefs, and ad copy recommendations. • Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager. • Maintain clear communication with clients through Slack, reporting, and regular performance meetings. • Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.