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Performance Marketing Manager
Location
India
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Performance Marketing Manager
Oliv - Your AI Assistant for Sales
• Own end-to-end Google Ads execution for Oliv.ai. • Conduct keyword, competitor, audience, and market research for B2B SaaS campaigns. • Launch and manage Search, Display, YouTube, and remarketing campaigns. • Write and test ad copy, landing page angles, and campaign messaging. • Track performance across leads, CPL, conversion rates, pipeline, and ROI. • Work closely with Sales and RevOps to understand lead quality and improve targeting. • Set up, monitor, and improve conversion tracking, GA4, and campaign reporting. • Continuously optimize campaigns through bid strategy, keyword pruning, A/B testing, and budget allocation.
Job Requirements
- 4-8 years of hands-on performance marketing experience.
- Strong, proven expertise in Google Ads.
- Must have experience marketing B2B SaaS products.
- Strong understanding of lead generation, funnels, CPL, CAC, and pipeline metrics.
- Comfortable with analytics, reporting, experimentation, and optimization.
- Ability to work independently and move fast in a startup environment.
- Experience with GA4, Google Tag Manager, HubSpot/Salesforce, or similar tools is a plus.
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