DICK'S Sporting Goods logo
DICK'S Sporting Goods

Headquartered in Coraopolis, Pennsylvania, DICK’S Sporting Goods offers sports fans and enthusiasts a “big store” selection of name-brand sports equipment

Senior Product Manager – Marketing & Media Analytics

Location

United States

Posted

5 days ago

Salary

$95.2K - $158.8K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Product Manager – Marketing & Media Analytics

DICK'S Sporting Goods

• Own the product vision, strategy, and roadmap for marketing and media analytics, aligned to enterprise priorities and marketing outcomes. • Partner across marketing, media, analytics, finance, data science, and engineering to identify high-value opportunities and translate them into clear product direction. • Lead products and capabilities across campaign measurement, attribution, incrementality, audience analytics, forecasting, experimentation, performance reporting, and optimization. • Shape a clear point of view on KPI frameworks, measurement design, data quality, governance, and how analytics should inform investment decisions. • Work closely with engineering and data teams to define data requirements, instrumentation, model dependencies, and scalable platform capabilities. • Evaluate external platforms and partners across the martech, adtech, identity, and data collaboration ecosystem, and help drive build, buy, or partner decisions. • Define success metrics, drive adoption, and measure impact through business outcomes including efficiency, speed to insight, and return on media investment. • Communicate strategy, tradeoffs, progress, and outcomes clearly to senior leaders and cross-functional stakeholders.

Job Requirements

  • 6+ years of product management experience, including meaningful experience in analytics, marketing technology, adtech, media measurement, or related data products.
  • Strong understanding of digital marketing and media fundamentals, including channel strategy, targeting, measurement, attribution, testing, optimization, and the underlying data flows that support activation and performance analysis.
  • Experience building data-intensive products, analytics platforms, measurement solutions, or workflow tools used by marketers, analysts, or media teams.
  • Experience working with media campaign data and external data ecosystems, including onboarding, audience matching, identity or activation partners, and privacy-conscious approaches to data sharing and measurement.
  • Practical familiarity with analytics workflows, BI tools, experimentation frameworks, and third-party data collaboration environments such as LiveRamp and clean rooms.
  • Strong strategic thinking, executive communication, and cross-functional leadership skills, with the ability to influence without direct authority.
  • Bachelor’s degree in business, marketing, economics, computer science, engineering, statistics, or a related field.

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
  • Bonuses
  • Stock options
  • Equipment allowances
  • Wellness programs

Related Categories

Related Job Pages

More Product Manager Jobs

Distru logo

Senior Product Manager

Distru

Built on true cannabis experience | Improve margins, keep your operation compliant, and simplify your day

Product Manager5 days ago
Full TimeRemoteTeam 11-50Since 2016H1B No Sponsor

• Own the Product Roadmap • Define and execute on the product roadmap • Maintain a clear, prioritized roadmap. Communicate timelines, risks, and tradeoffs proactively • Write PRDs and work in tandem with engineers to understand and synthesize specific customer requests into meaningful features that improve the system at large • Integrate AI agents into the Distru user workflow • Own the Product Lifecycle • Design interaction patterns for AI-assisted planning, spec writing, requirements analysis, and stakeholder communication • Define when the AI suggests, when it automates, and when it stays silent — and ship the affordances that make this obvious to users • Cross-Functional Leadership • Work closely with engineering, CS, sales and marketing. You are the bridge that pulls insights from all of these departments together and ensures the product is moving in the right direction

California
$135K - $175K / year
Full TimeRemoteTeam 201-500Since 1993H1B Sponsor

• Define and drive the product vision, strategy, and roadmap for promotional and marketing solutions within our real estate platform. • Collaborate with stakeholders to identify customer pain points and business opportunities in advertising, lead generation, and listing visibility. • Work closely with engineering and design teams to develop and launch features that enhance property promotion and marketing effectiveness. • Leverage data analytics and user research to make informed product decisions and continuously optimize performance. • Develop KPIs to measure success and ensure alignment with company goals. • Lead go-to-market strategies, working with marketing and sales teams to drive adoption of new features. • Stay ahead of industry trends, competitive landscape, and emerging technologies in digital marketing and real estate. • Act as the voice of the customer, ensuring a seamless and valuable user experience.

Canada
$105K - $125K / year
Full TimeRemoteTeam 201-500Since 1993H1B Sponsor

• Define and drive the product vision, strategy, and roadmap for promotional and marketing solutions within our real estate platform. • Collaborate with stakeholders to identify customer pain points and business opportunities in advertising, lead generation, and listing visibility. • Work closely with engineering and design teams to develop and launch features that enhance property promotion and marketing effectiveness. • Leverage data analytics and user research to make informed product decisions and continuously optimize performance. • Develop KPIs to measure success and ensure alignment with company goals. • Lead go-to-market strategies, working with marketing and sales teams to drive adoption of new features. • Stay ahead of industry trends, competitive landscape, and emerging technologies in digital marketing and real estate. • Act as the voice of the customer, ensuring a seamless and valuable user experience.

United States
$115K - $135K / year
Tekmetric logo

Senior Product Manager

Tekmetric

Simplify Your Life. Supercharge Your Shop.

Product Manager5 days ago
Full TimeRemoteTeam 51-200H1B No Sponsor

• Drive the planning and execution of product initiatives from concept to launch, ensuring alignment with business goals and market trends. • Develop a deep understanding of the Auto Repair domain in order to best identify new product opportunities for our core users. • Combine a deep understanding of the problem space with generative AI solutions to help CPAs do their jobs better and faster. • Deeply understand our core users’ JTBD, concept testing, and usability testing into an iterative development process. • Work with design, engineering, product marketing, and sales teams to align on product vision, strategy, go-to-market plans, pricing, packaging, and business priorities. • Ensure products meet users’ unmet needs while mitigating business risks in value, feasibility, and usability. • Build products with business outcomes in mind then measure if those outcomes showed up. • Define and communicate the long-term vision of the product area you own and translate that into executable roadmaps. • Educate sales, support, and consulting teams on new technology, ensuring they can sell, troubleshoot, and use it effectively.

United States