• Drive the planning and execution of product initiatives from concept to launch, ensuring alignment with business goals and market trends. • Develop a deep understanding of the Auto Repair domain in order to best identify new product opportunities for our core users. • Combine a deep understanding of the problem space with generative AI solutions to help CPAs do their jobs better and faster. • Deeply understand our core users’ JTBD, concept testing, and usability testing into an iterative development process. • Work with design, engineering, product marketing, and sales teams to align on product vision, strategy, go-to-market plans, pricing, packaging, and business priorities. • Ensure products meet users’ unmet needs while mitigating business risks in value, feasibility, and usability. • Build products with business outcomes in mind then measure if those outcomes showed up. • Define and communicate the long-term vision of the product area you own and translate that into executable roadmaps. • Educate sales, support, and consulting teams on new technology, ensuring they can sell, troubleshoot, and use it effectively.

• Own the AI Product Lifecycle: Drive AI-native products from ideation through launch and iteration • Set Vision and Roadmap: Define a compelling vision for how AI agents will reshape GTM workflows • Engage Customers: Partner with sales, marketing, and CS users to identify where AI-driven automation delivers the most value • Measure What Matters: Define and track AI-centric metrics and turn insights into action • Champion the User: Ensure AI capabilities solve real user problems • Lead Cross-Functionally: Rally engineers, AI/ML specialists, designers, and GTM teams to ship best-in-class experiences • Align Stakeholders: Communicate AI product strategy clearly and compellingly to executives

• Knowledge of the systems they work with • Identify and map business needs in a practical and visual way. • Represent business needs as maps, business requirements and user stories; • Master the concepts of business analysis and process, user-centered design and agile methods. • Have facilitation and workshop facilitation skills using techniques such as: a. Design Thinking; b. Business Model Canvas; c. UX Design. • Knowledge of business analysis practices, MVP (Minimum Viable Product) and agile requirements; • Understand existing business processes, products and services and their rules in order to provide IT solutions whenever necessary; • Understand the needs of business managers and customers/users to propose solutions; • Knowledge of the methods: a. SCRUM/Lean; • preparation of the backlog of user stories for the start of sprint execution. • acceptance of stories built during the sprint.

• Own the roadmap for your product domain within A2A—maintaining a well-prioritized backlog, a clear rationale for every decision, and a delivery plan that the team can execute against • Define and prioritize features based on partner needs, transaction data, competitive signals, and business impact • Maintain continuity of existing Dwolla customer commitments while contributing to NMI integration milestones — balancing BAU stability with forward progress • Write clear, detailed product requirements and acceptance criteria; run scoping sessions with Engineering that result in shared understanding and no surprises • Lead product discovery: customer interviews, partner feedback sessions, competitive teardowns, and data analysis—then synthesize findings into a point of view • Build a deep understanding of the full A2A payment lifecycle—funds flow, return handling, exception processing, reconciliation, Reg-E obligations—and design products that hold up end-to-end • Partner with Engineering on technical design decisions, flagging tradeoffs and pushing for solutions that are scalable, not just shippable • Define success metrics for every initiative, track them post-launch, and share what you learned with the team • Build awareness of A2A capabilities across internal teams, helping Sales and Partner Success understand when and how to position bank-direct payment solutions • Collaborate with Legal, Compliance, Risk, and Payment Ops to ensure products are compliant and operationally sound before they ship • Support go-to-market: work with product marketing, sales, and customer success to drive adoption of new capabilities • Use AI tools actively in your workflow—discovery synthesis, spec drafting, hypothesis generation, competitive research—and bring that velocity to your team • Represent the product in customer workshops, partner calls, and internal stakeholder reviews with authority and clarity • Contribute to team OKRs; participate in quarterly planning and own your results