Role Description PeopleCert is seeking a dynamic and results-driven Marketing Manager - Language Qualifications to spearhead our marketing efforts in China. This role is pivotal in driving brand awareness, engagement, and product adoption within the local market. As the Marketing Manager, you will be the key driver of both offline and digital marketing strategies, ensuring the successful promotion of our language qualifications products and services across China. - Marketing Strategy Execution: Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives. - Value Proposition Communication: Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers. - Content Creation & Localization: Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance. - Channel-Specific Marketing: Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability. - Digital Campaign Management: Design, manage, and execute digital marketing campaigns, focusing on driving measurable results. - Social Media Management: Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience. - Website content localization management: Responsible for the translation and localisation of website content, ensuring the site is updated and optimized for the Chinese audience. - Event Management: Plan and execute offline marketing activities and events that drive engagement and product awareness. - Public Relations: Lead local PR initiatives to enhance brand visibility and credibility within the region. - Marketing Materials: Localize marketing collateral to ensure consistency with brand messaging/brand identity while appealing to local preferences. - Market Research: Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences. - Cross-Functional Collaboration: Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns. - Ensure alignment with company values — Quality, Innovation, Passion, Integrity, Clarity, and Velocity. Qualifications - Bachelor’s degree in marketing, Digital marketing, or related field. Master’s degree will be a plus. - Min 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset. - Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns. - Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the world. - Problem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativity. - Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment. - Attention to detail. - Advanced written and spoken English (C2 level certification desired, LANGUAGECERT C2 LTE or C2 IESOL certificate would be a plus). - Advanced computer literacy is required. ECDL Advance level certification is desirable. - Experience in Microsoft Dynamics CRM or similar software will be considered an asset. Benefits - Competitive remuneration package. - Work in an international, dynamic and fun atmosphere. - Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees. - Huge learning experience in using best practices and global environment. - Constant personal and professional development. - 100% Virtual Hiring Process.

Role Description Join Base - global leader revolutionizing e-commerce! We are looking for you for the position of Marketing & Communication specialist in ITALY! If you are passionate about e-commerce, want to have a real impact on the global market, and become part of this exciting journey, then this is the perfect place for you. By joining us, you will gain the opportunity to work in a dynamic environment where your ideas will matter, and your work will directly contribute to the success of thousands of sellers. - PR, Media Relations & Partnership Strategy - Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). - Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy. - Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies). - Digital, Content & Social Media Management - Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market. - Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot). - Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories). - Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market. - Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool. - Event Management & Amplification - Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online). - Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation. - Performance Coordination & Reporting - SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc. - External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials. - Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice. - KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market. Qualifications - Minimum 3 years of proven experience in marketing, digital communication, or PR roles. - Previous experience in the SaaS, e-commerce, or tech industry is highly preferred. - Highly proactive, hands-on approach, and resourceful. - Strong self-management skills and the ability to navigate a fast-paced environment independently. - A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations. Benefits - Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product. - Be a key player in Base.com's Italian market expansion. - High autonomy and ownership of projects. - Remote work model with full flexibility. - Collaborate with international teams and work on high-impact projects. - Participation in annual global company summits around the world.

Role Description Join Base - global leader revolutionizing e-commerce! We are looking for you for the position of Marketing & Communication Lead in ITALY! If you are passionate about e-commerce, want to have a real impact on the global market, and become part of this exciting journey, then this is the perfect place for you. By joining us, you will gain the opportunity to work in a dynamic environment where your ideas will matter, and your work will directly contribute to the success of thousands of sellers. Responsibilities - PR, Media Relations & Partnership Strategy - Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). - Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy. - Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies). - Digital, Content & Social Media Management - Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market. - Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot). - Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories). - Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market. - Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool. - Event Management & Amplification - Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online). - Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation. - Performance Coordination & Reporting - SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc. - External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials. - Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice. - KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market. Qualifications - Minimum 3 years of proven experience in marketing, digital communication, or PR roles. - Previous experience in the SaaS, e-commerce, or tech industry is highly preferred. - Highly proactive, hands-on approach, and resourceful. - Strong self-management skills and the ability to navigate a fast-paced environment independently. - A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations. Benefits - Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product. - Be a key player in Base.com's Italian market expansion. - High autonomy and ownership of projects. - Remote work model with full flexibility. - Collaborate with international teams and work on high-impact projects. - Participation in annual global company summits around the world.

• Organize, audit, and maintain digital marketing assets, including website content, email communications, sales collateral, and other customer-facing materials. • Catalog and manage marketing content to ensure accessibility, consistency, and alignment with business objectives. • Provide content recommendations to support digital marketing initiatives, including social media, paid search, and content syndication programs. • Support marketing operations through data entry and maintenance within marketing work management platforms and Salesforce. • Create, update, and maintain presentations, reports, and documentation using PowerPoint and Excel under the guidance of marketing leadership. • Assist with marketing campaigns and special projects as assigned. • Contribute to process improvement initiatives and help develop tools and workflows that enhance marketing team productivity and effectiveness. • Ensure marketing assets and related data are accurate, current, and aligned with organizational standards.