• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

• Own the overarching events and activations strategy across Oura’s commercial business, partnership portfolio, and major consumer-facing brand moments. • Build the long-term vision for how events support Oura’s commercial growth, healthcare credibility, partnership strategy, premium brand positioning, and member relevance. • Define the prioritization framework for where Oura should show up, why, at what investment level, and what outcomes are required for success across both B2B and consumer-facing activations. • Operate as the senior leader and decision-maker across event investments, activation strategy, staffing models, agency partnerships, and resource allocation. • Build and lead a high-performing events function over time, including hiring, managing, mentoring, and developing event team members as the organization scales. • Establish clear operating models, processes, and cross-functional ways of working that improve alignment, speed, accountability, and execution quality across the organization. • Lead end-to-end planning and execution for commercial events, sports partnership activations, hospitality programs, and major consumer-facing experiences, including budgeting, vendor and agency management, staffing, production oversight, executive support, and post-event analysis.

Role Description Own the strategy and performance of the Americas events ecosystem, shaping how Genesys engages customers, partners, and prospects through high-impact experiences that drive measurable pipeline growth and customer value. This role operates at the intersection of marketing strategy, revenue acceleration, and customer experience, influencing how large-scale and targeted programs contribute to business outcomes across the region. At Genesys, we are transforming how organizations deliver empathetic, AI-powered customer experiences, and this role plays a critical part in bringing that vision to life through meaningful, results-driven engagements. You will lead a multi-channel events strategy that integrates field marketing priorities, executive engagement, and global initiatives into a cohesive regional approach. You will own the end-to-end events strategy across the Americas, aligning investments to business priorities while elevating the sophistication, scalability, and measurable impact of the program. Partnering closely with senior marketing and sales leaders, you will influence go-to-market strategy and ensure events are a primary driver of pipeline acceleration and customer expansion. This role offers significant visibility, leadership scope, and the opportunity to shape how Genesys delivers world-class experiences at scale while advancing your impact within a global marketing organization. Key Responsibilities - Own the end-to-end Americas events strategy, driving alignment with regional pipeline goals, revenue targets, and integrated marketing priorities. - Lead the design and execution of a diverse, high-impact events portfolio including trade shows, third-party conferences, executive programs, hosted events, hospitality experiences, and virtual engagements. - Drive measurable business outcomes by ensuring events contribute to pipeline creation, acceleration, customer retention, and partner engagement. - Influence cross-functional strategy by partnering with Field Marketing, Sales, and Global Events leaders to align programs with key business initiatives. - Establish scalable frameworks, playbooks, and governance models to standardize execution and elevate program quality across the region. - Lead, develop, and scale a high-performing events team, setting clear priorities, fostering accountability, and building leadership capability within the function. - Oversee budget strategy and investment optimization, ensuring efficient allocation of resources and strong return on marketing spend. - Champion a data-driven approach to performance measurement, defining success metrics and leveraging insights to continuously optimize program effectiveness. - Strengthen executive and stakeholder engagement by delivering high-quality, strategically aligned experiences that enhance brand perception and customer relationships. - Manage agency and vendor partnerships to deliver best-in-class execution and innovation across all event formats. Qualifications - 10+ years of experience in B2B technology or software event marketing, with demonstrated ownership of regional or global event strategies. - Proven track record of driving pipeline impact and measurable business outcomes through integrated event programs. - Strong leadership experience managing and developing teams, with the ability to operate at both strategic and executional levels. - Deep expertise in event strategy, program management, and large-scale event execution across multiple formats. - Demonstrated ability to influence senior stakeholders and align cross-functional teams to shared business objectives. - Experience managing significant marketing budgets and optimizing investment performance. - Strong analytical capabilities with experience measuring ROI and leveraging data to inform decision making. - Exceptional communication, presentation, and stakeholder management skills. - Ability to operate effectively in a fast-paced, matrixed organization. - Bachelor’s degree required. Preferred Qualifications - Experience leading regional or global event programs within enterprise SaaS organizations. - Familiarity with Salesforce, Asana, and modern marketing technology platforms. - Experience supporting executive-level engagement programs and customer advisory events. - Demonstrated success scaling programs and processes across complex, multi-market regions. Compensation This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $154,100.00 - $270,900.00 Benefits - Medical, Dental, and Vision Insurance. - Telehealth coverage. - Flexible work schedules and work from home opportunities. - Development and career growth opportunities. - Open Time Off in addition to 10 paid holidays. - 401(k) matching program. - Adoption Assistance. - Fertility treatments.