• Own and optimize core GTM systems (e.g., Salesforce, HubSpot, TaskRay, Salesloft, etc.). • Design and enforce scalable processes across lead management, opportunity tracking, renewals, and customer lifecycle management. • Manage system integrations and data flows between CRM, marketing automation, support, and billing systems. • Partner closely with Sales leadership to design, implement, and evolve sales processes aligned with growth targets. • Maintain and optimize territory planning, lead routing, and sales team capacity models. • Support compensation planning and administration in partnership with Finance and HR. • Oversee quote-to-cash workflows, contract management process, approval processes, and deal desk operations. • Deliver operational insights to drive rep productivity and sales efficiency. • Build and maintain dashboards for GTM KPIs, pipeline health, revenue forecasting, churn analysis, and team performance. • Prepare weekly, monthly and quarterly reporting for leadership. • Support leadership with board-ready data visualizations and insights. • Collaborate with Sales, Marketing, CS, and Product Marketing to drive GTM alignment and campaign execution. • Develop playbooks, process documentation, and training for GTM tools and workflows. • Lead post-mortems and continuous improvement loops across deals and campaigns. • Manage and mentor Business Applications Administrator to drive improvement across business technology. • Set priorities, coach on systems and data modeling, and promote a proactive, service-oriented culture. • Serve as point of contact for tool vendors and budget planning for the RevOps stack.

• Develop and own the unified revenue model and P&L for Sales, Customer Success, and Revenue Ops • Create forecasting, scenario planning, and capacity models that drive growth cadence • Drive GTM motions: new business, expansion, partnerships, cross-sell, upsell, renewals • Identify and lead entry into new verticals, segments, or geographies • Oversee a SaaS sales playbook for Peach’s product and sales cycle • Define segmentation, ideal customer profiles (ICPs), qualification criteria, deal stages, and conversion levers • Regularly audit, test, and evolve playbooks as market feedback arrives • Involved in critical deals, helping guide negotiation, pricing, objections, closing • Recruit and mentor senior revenue leaders and the broader team across sales, success, and ops • Establish onboarding, evaluation, ramp paths, and role progression frameworks • Define thresholds and cadence for when to double down, pivot, or cut underperformers • Build support functions such as sales engineering, enablement, revenue operations, rev analytics • Build or mature RevOps, analytics, dashboards, CRM hygiene, forecasting engines, and KPI tracking • Ensure data integrity, qualification discipline, deal hygiene, and root-cause analysis • Lead automation and tool-stack decisions that scale productivity and reduce friction • Design and evolve sales compensation and incentive plans aligned with company goals • Monitor and adjust compensation over time to maintain alignment with evolving business objectives • Partner tightly with Marketing to define demand generation, content, lead scoring, messaging, channel strategy • Align leads and attribution, decide marketing vs. sales ownership of motions, and resolve conflicts • Collaborate with Product and Engineering on packaging, feature prioritization, roadmap input tied to revenue feedback • Serve as the revenue voice in executive leadership, shaping company strategy and priorities • Present revenue performance, forecasts, and growth levers to CEO, board, and investors • Monitor market shifts, competitive signals, and be ready to pivot strategies

• Manage daily pricing, inventory, and distribution for a portfolio of hotels • Analyze market trends, performance data, and competitor positioning • Create and implement revenue strategies tailored to each client • Provide regular performance reporting and insights to clients • Maintain strong relationships with hotel partners and act as a key point of contact • Collaborate with internal teams to ensure client success

• Own the strategy, architecture, and day-to-day execution of revenue operations function • Design, implement, and continually optimize the end-to-end RevOps framework • Own the revenue tech stack strategy and architecture • Collaborate with the CRO and functional leaders to define and iterate on revenue models • Serve as primary administrator and systems owner for all GTM tools • Ensure data quality, consistency, and integrity in Salesforce • Build and own all reporting, dashboards, and analytics in Salesforce • Partner with internal AI teams to test and deploy AI tools that streamline operational workflows