• You independently manage your sales territory in grocery retail and petrol forecourts and act as the primary point of contact for your customers • You ensure optimal placement, availability and visibility of our products • You implement creative secondary placements and bring new impulses directly to the market • You professionally represent BiFi and Jack Link’s at trade fairs and events • You run your territory with an entrepreneurial mindset, take ownership of your KPIs and contribute your own ideas to drive growth

• Own the full sales cycle from outbound discovery, demos, to complex negotiations and closing • Manage multi-stakeholder buying processes within food manufacturing firms • Drive enterprise-grade deals with average contract value (ACV) from $100K to $1M • Define the Ideal Customer Profile (ICP) and contribute to future sales direction

• Manage the full inside sales cycle—from inbound lead qualification and outbound prospecting through product demos, negotiation, and close—entirely via phone, video, and email • Drive outbound pipeline generation through targeted outreach to enterprise accounts across North America, leveraging tools like Salesforce, Claude, and LinkedIn Sales Navigator • Respond to and qualify inbound inquiries quickly, ensuring a high-quality buyer experience from first contact through conversion • Own accurate pipeline data, activity logs, and forecasting in Salesforce; maintain a disciplined cadence of follow-up and pipeline hygiene • Build and strengthen relationships with key decision-makers by deeply understanding their business objectives and connecting Firework’s capabilities to their specific goals • Prepare and deliver compelling virtual presentations, product demos, and customized proposals tailored to each prospect’s needs • Partner closely with Marketing, Customer Success, and Integration Solutions to align on strategy and ensure a seamless customer experience • Collaborate with leadership to continuously refine sales processes, playbooks, and messaging for the North America market

• Source and qualify new business opportunities that fit our ICP. Develop roughly 30% of your annual book of business. Advance inbound and partner generated opportunities. Maintain appropriate pipeline hygiene and coverage. • Gain a deep understanding of the target customer’s business, relevant processes and challenges. Ensure the right questions are being asked and answered. Bring unique value to every interaction. Develop relationships with multiple buying personas within the account. • Connect a prospect’s business objectives (both functional and corporate) with the Ketch solution. Do the math. Construct a compelling business case. Pain the picture of a better future. Tell the story. • Conduct effective account discovery. Apply MEDDPICC throughout the sales cycle. Develop pitch and proposal material as appropriate. Make responsible, effective use of company assets. Handle objections. Document activities in Salesforce. Drive opportunities to Closed/Won. • Develop high-level functional and technical understanding of Ketch products. Align product demonstrations to customer needs.