• Develop creative concepts and narratives for digital campaigns, working from briefing through final delivery. • Write copy for various formats and platforms, including social media, performance campaigns, digital content, advertising pieces and branded content. • Create copy for branding and conversion campaigns, considering business objectives, audience behavior and the specifics of each channel. • Write scripts for videos, reels and other audiovisual formats. • Actively participate in campaign development together with art direction, planning, media and account teams. • Use Artificial Intelligence tools to support research, ideation, concept development and content production processes. • Contribute to developing and maintaining brand voice, ensuring consistency and relevance across all touchpoints. • Produce content aligned with editorial calendar strategies and clients' communication needs.

• Active participation in developing advertising campaigns, from the creative concept to executing copy across multiple formats. • Creation of copy for organic social (reel scripts, carousels, static posts, stories) with a strong command of each format's conventions. • Writing CRM assets (emails, push notifications, WhatsApp messages, app banners) with a focus on hierarchy, performance, and the relationship journey. • Developing copy for promotional and seasonal campaigns, maintaining consistency across channels (KV, social, CRM, paid media). • On-site production support when needed — including shoots in São Paulo’s North Zone — with a brief in hand and the ability to make decisions in the field. • Multidisciplinary collaboration working directly with art direction, planning, media, and account teams. • Working with creative thinking connected to strategy, considering the client's broader context, objectives, and business challenges.

• Own the end-to-end editorial process, ensuring every piece of content meets MoneySense’s high standards for accuracy, independence, and authority. • Rethink the editorial calendar to reflect shifts in consumer behavior, prioritizing high-value, expert-led content that goes beyond simple search queries. • Recruit, brief, and manage a roster of freelance contributors and vetted financial professionals (CFPs, tax experts, etc.) for quotes, columns, and the "Ask MoneySense" franchise. • Assign and edit content optimized for both traditional search (SEO) and generative engines (GEO), prioritizing proprietary data, original reporting, and expert insight that AI cannot replicate. • Produce data-led stories by combining Canadian public datasets (StatsCan, CMHC, Bank of Canada) with Ratehub’s proprietary data to generate unique financial insights. • Lead reactive coverage for major financial events (e.g., Bank of Canada rate decisions), ensuring expert-led analysis is published and distributed within hours of an announcement. • Develop reporting formats that feature real Canadians and expert commentary (e.g., financial profiles and annotated case studies) that go deeper than anything AI can generate. • Manage the update cycle for "Best of" guides and cornerstone content to ensure they remain accurate, competitive, and relevant for readers. • Monitor performance metrics across Google Analytics, SEMrush, and other tools to identify shifts in how readers discover and interact with our content. • Use data insights to optimize content, improving discoverability and the reader journey from first touchpoint to financial decision. • Guide social media and newsletter distribution strategies, ensuring content is packaged effectively to drive audience retention and direct engagement. • Oversee digital publishing workflows to ensure content is formatted and distributed in adherence to brand standards across all platforms. • Work with product and engineering on interactive tools and content experiences that create reasons to visit and return to MoneySense.ca. • Collaborate with sales on branded content and sponsorship packages while maintaining editorial independence.

• Assign, edit and publish Film and TV feature articles. • Write high-quality features with original angles, strong research, and consistent voice. • Manage and mentor a team of freelance writers, giving constructive feedback. • Ensure editorial accuracy and audience relevance across all published content. • Identify trending topics, SEO opportunities, and evergreen ideas to drive traffic and engagement. • Collaborate with editorial leadership to develop content strategies and long-term editorial plans. • Uphold MovieWeb’s editorial standards and maintain a high level of journalistic integrity.