Marketing Lead, Content
Location
United States
Posted
5 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Lead, Content
Sumble Inc
Role Description We're hiring a Marketing Lead to own the substance of how Sumble shows up in the world: the strategic narrative, the editorial voice, the assets that ship, and the social presence that compounds. This is a senior individual contributor role with no direct reports, and we're hiring it that way intentionally. You'll have full strategic ownership, stakeholder authority, and a real budget for tools and external resources. - Define what Sumble sounds like, how we tell our story, and what we put into the world across every format that matters: long-form content, organic social, founder-voice posts, ad creative, sales enablement, brand. - Operate with modern AI tooling and a tight roster of external specialists. What you'll own - Brand tone and editorial voice: - Define what Sumble sounds like with a distinct, casual, and direct brand voice. - Build the voice guide, tone do's and don'ts, and stylistic conventions. - Set the editorial bar and decide what we publish, what we kill, and what we sharpen before it goes out. - Strategic narrative: - Develop and own Sumble's strategic narrative. - Partner with the founders and Head of Marketing to evolve the narrative. - Run the narrative loop with sales. - Social and organic LinkedIn: - Own Sumble's organic social presence, primarily on LinkedIn. - Set the editorial calendar, write the posts, and shape the cadence. - Ghost-write for founders, execs, and key team members. - Engage with thought leaders and treat social as a system. - Long-form and short-form content: - Swing comfortably across formats: essays, market analyses, social posts, and ad copy. - Write hook-based content that earns attention from the first beat. - Run the editorial calendar across all formats. - Video and multimedia: - Own how Sumble shows up beyond text. - Brief, shape, and direct short-form video and visual assets. - Turn major narrative bets into multi-format moments. - Sales-aligned content: - Build sales enablement assets and own the funnel content. - Ensure every major content investment ladders to pipeline or deals. - Data-driven content from Sumble's platform: - Mine Sumble's own data and platform signals to produce unique content. - Turn raw signal into narrative. - Search and AI visibility: - Own how Sumble gets found in classic SEO and AI answer engines. - Build practices and partnerships that compound this advantage. - Measurement and iteration: - Track what works and what doesn't by piece and by channel. - Run a tight feedback loop with Sales and Customer Success. Qualifications - 7+ years of B2B content experience, ideally in GTM tech. - Range across long-form and short-form content. - Experience defining a brand voice. - A sales-oriented mindset with experience working closely with sales teams. - Data-curious and excited about finding stories in datasets. - A Super IC operating style with a focus on content function. - Demonstrated AI fluency in production workflows. - Comfortable orchestrating consultants and agencies. - Ghost-writing skills. - Fluent in the standard B2B content stack. Benefits - Top tier medical, dental, and vision insurance (US). - 401(k) (US). - 4 weeks PTO. - Equity in a high-growth, Series A company. - Generous AI token usage policy.
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