• Develop and execute a results-driven social media strategy • Manage and grow social media accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and Pinterest • Schedule, post, and monitor daily content across platforms • Engage with followers, respond to comments/messages, and build brand community • Design and create high-quality graphics, videos, reels, and carousels • Write compelling captions, hashtags, and ad copy • Ensure brand consistency across all social media posts • Monitor ad performance, budgets, and return on investment (ROI) • Track, analyze, and report social media metrics and campaign success • Identify and collaborate with influencers and brand ambassadors

• Build cross-platform social strategies and run content calendars aligned to company objectives across 14+ brands. • Produce AI-enhanced creative: captions, short-form video, visuals and repurposed long-form content. • Manage community engagement, DMs/comments and private groups; escalate support to CX as needed. • Deliver analytics, reporting and optimization recommendations using AI dashboards and connected analytics. • Design toolkits for influencers/ambassadors and coordinate influencer/affiliate campaigns.

• Plan, produce, and launch original video and static content aligned with monthly company goals. • Build and maintain a detailed content calendar, ensuring all dependencies (creative assets, legal/medical approvals) are met on time. • Partner with our Product and Marketing teams to translate complex wellness/healthcare concepts into digestible, brand-aligned social content. • Own the daily operations of LumiMeds’ social channels, including community engagement and professional brand-voice management. • Coordinate outreach, manage deliverable timelines, and track the ROI of partnership initiatives. • Track weekly metrics (engagement, reach, conversion) and provide data-driven insights for strategy optimization.

• Develop and execute social media strategies to grow SourceReady’s presence on Instagram, Reddit, LinkedIn, Twitter, and other social media platforms. • Research and participate in relevant online communities, including Reddit threads, LinkedIn groups, and industry forums, to establish SourceReady as a thought leader. • Create and edit short-form and long-form video content for YouTube Shorts, TikTok, LinkedIn, and Twitter, covering topics related to AI sourcing, supply chain insights, and business growth. • Design visually engaging content, including video clips, motion graphics, and social media posts, to increase brand awareness. • Optimize content for SEO and platform algorithms to improve visibility and engagement. • Work with the marketing team to experiment with viral growth strategies, community engagement tactics, and influencer partnerships.