• Your new position as Conversion Editor will be focusing on improving the conversion rates across our gaming spaces from our Hub, Marketplace and Rewards Platform. • As our new CRO expert you’ll have a great opportunity to work with our Content and SEO teams to optimize articles, content and click throughs across main sites. • Develop and maintain comprehensive editing guidelines specifically focused on conversion-centric content. • Audit and edit existing high-traffic pages to improve revenue-per-visitor through iterative copy and design refinements. • Oversee the editorial and CRO tactics of new page launches to ensure they meet performance benchmarks from day one. • Identify and suggest new page elements or interactive additions that complement and enhance existing layouts. • Design concepts and partner with development to architect new page layouts for both existing and upcoming content streams. • Build and refine end-to-end page funnels to ensure a seamless, high-converting journey from entry to action. • Design, document, and track experiments regarding brand voice and tone to determine the highest-converting persona for specific verticals. • Maintain a rigorous documentation cycle of test results, insights, and the resulting revenue impact for stakeholder review.

• Execute the voice of Complex Pop Culture social (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing. • Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Pop Culture, specifically focusing on streaming and creator culture. • Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice. • Surface and pitch viral, breaking, and social-friendly content to our news team.**Develop creative assets in Photoshop and Premiere/CapCut. • Ideate, source, and create original real-time content for all Complex Pop and Internet Culture audiences, identifying memes and trends at the cusp of virality. • Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed. • Track and share social and platform best practices with internal teams, providing best-in-class examples where possible. • Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary.

• Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok. • Create and publish 9+ pieces of content daily, with a focus on high-performing, platform-native formats. • Design your own posts in Photoshop and other creative tools. • Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content. • React quickly to breaking moments - sometimes nights and weekends. • Collaborate with branded social and design teams to ensure quality output. • Partner with the Short Form Video team to execute high-performing short-form video content. • Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.

• Driving Social Performance: Driving growth & engagement across @pophive’s social platforms including Instagram, TikTok, X, and Facebook • Content Creation: Creating, publish, & curate a minimum of 15 pieces of content per day. • Identifying Cultural Opportunities: Identify emerging pop culture trends, memes, and conversations — and translate them into timely, platform-native content. • Breaking The News: Work alongside the social team to roll out stories, breaking news, and editorial content across social throughout the day and into the night/weekend hours. • Community Management: Engage directly with the PopHive audience via comments, replies, and story polls to foster community connection and collect insights • Post Creation: Use design software like Photoshop to create formatted posts and graphics. • Stay On The Pulse: Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth and stay up-to-date with best practices. • Leverage Data To Drive Social Insights: Monitor and analyze social media metrics, such as impressions, engagement, and audience sentiment, to evaluate the effectiveness of content strategies and provide data-driven insights. • Support Sales Campaigns: Collaborate with sales team to roll out ad campaigns in a timely manner.