• Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok. • Create and publish 9+ pieces of content daily, with a focus on high-performing, platform-native formats. • Design your own posts in Photoshop and other creative tools. • Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content. • React quickly to breaking moments - sometimes nights and weekends. • Collaborate with branded social and design teams to ensure quality output. • Partner with the Short Form Video team to execute high-performing short-form video content. • Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.

• Driving Social Performance: Driving growth & engagement across @pophive’s social platforms including Instagram, TikTok, X, and Facebook • Content Creation: Creating, publish, & curate a minimum of 15 pieces of content per day. • Identifying Cultural Opportunities: Identify emerging pop culture trends, memes, and conversations — and translate them into timely, platform-native content. • Breaking The News: Work alongside the social team to roll out stories, breaking news, and editorial content across social throughout the day and into the night/weekend hours. • Community Management: Engage directly with the PopHive audience via comments, replies, and story polls to foster community connection and collect insights • Post Creation: Use design software like Photoshop to create formatted posts and graphics. • Stay On The Pulse: Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth and stay up-to-date with best practices. • Leverage Data To Drive Social Insights: Monitor and analyze social media metrics, such as impressions, engagement, and audience sentiment, to evaluate the effectiveness of content strategies and provide data-driven insights. • Support Sales Campaigns: Collaborate with sales team to roll out ad campaigns in a timely manner.

• Oversee and edit the work of Deals colleagues according to editorial standards • Research, vet, and write deals content, verifying accuracy and editorial best practices, including documentation • Help maintain a workflow for identifying new and updated deals content • Collaborate closely with Edit colleagues across teams and time zones • Think critically – As an editor, it’s crucial that you’re a critical thinker who can identify and escalate potential issues, make suggestions, quickly adopt learnings, and follow-up with team members and leaders

• Help direct daily pitch meetings, set assignments for the newsletter, send out lineups, and offer feedback and edits on writers’ outlines • Continue to shape theSkimm’s email value proposition, delivering our reader unique coverage of what’s going on in the world and why it matters to her • Work closely with the Senior Editor and writers to assign and edit content for the Daily Skimm • Confidently make editorial decisions around how we cover stories and how we navigate complex topics, with an eye for precision, nuance, and voice • Collaborate with other editorial stakeholders on content planning to ensure a steady flow of content that is a fit for the Daily Skimm • Regularly use data and audience insights to optimize content formats and distribution, and find opportunities to connect these to existing or new products