USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.
Principal Multimedia Designer, Creative Strategy & Enablement
Location
United States
Posted
4 days ago
Salary
$70K - $85K / year
Seniority
Lead
No structured requirement data.
Job Description
Principal Multimedia Designer, Creative Strategy & Enablement
USA TODAY Co.
Role Description The Principal Multimedia Designer, Creative Strategy & Enablement is a highly experienced creative professional responsible for supporting elevated creative work, client-facing creative conversations, internal training, sales enablement, and quality improvement across designIQ. This role sits at the intersection of creative strategy, multimedia design, production excellence, client consultation, and operational enablement. - Serve as creative counsel and strategic design partner to the Sr. Director of Creative Operations. - Support sales calls, discovery calls, partner meetings, and client-facing conversations where creative expertise is needed. - Help translate client goals, sales objectives, and business challenges into clear creative recommendations. - Provide creative direction and guidance on complex, high-value, or strategically important work. - Create, review, or advise on agency-level creative across various media. - Assist in shaping creative approaches for new business opportunities and custom creative requests. - Support the development of creative briefs, intake standards, and client discovery questions. - Join internal planning meetings to represent creative quality and production needs. - Present and explain creative work to internal and external stakeholders. - Create polished finished creative when needed for strategic work or high-priority client needs. - Assist with creative training across the operation. - Help develop training materials, creative playbooks, and quality standards. - Mentor designers and creative team members. - Review creative work for concept, execution, and overall effectiveness. - Identify quality gaps, workflow issues, and training needs across the operation. - Use AI-assisted creative tools to improve ideation and workflow efficiency. - Stay current on design trends and evolving client expectations. - Design with performance in mind, including accessibility-minded design practices. Qualifications - Portfolio required showing advanced creative work across multiple media types. - Significant professional experience in multimedia design, graphic design, or related fields. - Proven ability to create and guide agency-level creative across various media. - Strong understanding of design fundamentals. - Ability to create polished finished work with limited direction. - Strong client-facing communication skills. - Experience participating in client meetings and sales conversations. - Working knowledge of digital advertising and social platform requirements. - Experience with video, motion graphics, and multimedia storytelling. - Strong ability to teach, coach, mentor, and influence other creative professionals. - Strong organizational skills with the ability to balance various responsibilities. Requirements - Advanced working knowledge of Adobe InDesign, Photoshop, and Illustrator required. - Experience with Adobe Premiere Pro, After Effects, Figma, or similar tools preferred. - Experience with AI-assisted creative tools preferred. - Strong understanding of print specs and production-ready file preparation. - Microsoft Office experience required. Benefits - Annualized base salary for this role will be $70,000.00 - $85,000.00. - Variable compensation may be applicable based on the role. Company Description USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities through trusted journalism and digital marketing solutions. - Provides essential journalism, local content, and digital experiences. - Supports small and medium-sized businesses with innovative digital marketing products.
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• Lead strategic consulting engagements that solve complex business challenges • Partner with clients to understand their business objectives and translate insights into actionable strategies • Serve as a trusted advisor and strategic partner to client stakeholders • Own and manage a portfolio of client accounts • Develop and execute account strategies that drive client value • Lead discovery, strategy development, and execution planning • Assess business opportunities and develop recommendations • Apply deep expertise in digital transformation and technology ecosystems • Collaborate with Consulting Leaders and delivery teams • Identify opportunities to improve consulting methodologies • Stay current on emerging technologies and represent BlastX Consulting


