Event Marketing Operations Coordinator

Location

Ohio

Posted

3 days ago

Salary

$55K - $65K / year

Seniority

Senior

Bachelor Degree

Job Description

Event Marketing Operations Coordinator

Great Day Improvements

Event Marketing Operations Coordinator Location: Twinsburg, Cincinnati, OH, United States Job Description: Brand Name Great Day Improvements (Corp/Shared Services) Category Field Marketing Overview Great Day Improvements - Event Marketing Operations Coordinator Job-type: Full-time, exempt Location: Twinsburg, OH / Cincinnati, OH (Hybrid, primarily remote with on-site as needed and up to 30% travel to different sites) Salary Range: $55,000 - $65,000. This range represents a good faith estimate of the expected base salary for this position. Final base salary will be determined based on factors including, but not limited to, the candidate’s education, experience, knowledge, skills, abilities, and alignment with market data. Company Overview: In the 13 years since its founding, Great Day Improvements, LLC has grown rapidly toward its vision of becoming one of the largest home improvement companies in the U.S. Headquartered in Twinsburg, Ohio, Great Day Improvements is a $1.5 billion, vertically integrated, direct to consumer provider of premium home improvement products. With an expanding workforce of more than 4,800 employees across 130 metropolitan markets throughout the US, Great Day Improvements ranks among the top home improvement companies nationwide and one of the fastest growing private companies in America. Technology and disciplined vendor management are critical to how Great Day Improvements operates at scale. The Contract Administrator plays a key role in strengthening financial discipline, vendor accountability, and operational rigor by establishing a structured, proactive approach to contract lifecycle management across the enterprise, beginning with Enterprise Technology & Intelligence (ETI) Job Summary: The Event Marketing Operations Coordinator supports the weekly operations, systems, reporting, and process management needs of the Enterprise Event Marketing department across Great Day Improvements brands. This role helps ensure event booking, sponsorship participation, retail affiliate program tracking, lead scheduling tools, travel coordination, staffing support tools, and performance reporting are organized, accurate, and aligned to business needs. This position serves as an operational support partner to field marketing leaders, brand teams, retail partners, Talent Acquisition, and internal business partners. The role helps manage event data from initial entry through completion, supports ROI and performance reporting, maintains key tracking tools, and assists with process improvements that improve consistency, visibility, and execution across the event marketing function. Responsibilities Essential Functions: - Coordinate, maintain, and update event booking information within the Exhibit Day database, ensuring event details, sponsorship participation, scheduling information, and completion data are accurate and current. - Support weekly event marketing operations, including event tracking, reporting updates, issue follow-up, and communication with internal stakeholders. - Assist with operational project management needs, including process rollouts, system updates, new tool adoption, and execution of existing department initiatives. - Partner with IME and similar retail affiliate programs to support weekly tracking, data integration, reporting, new store/location expansion, and related documentation needs, including licenses, permits, and compliance requirements. - Maintain department reporting tools, dashboards, tracking logs, performance reports, and operational documentation. - Support continued development and expansion of standardized lead booking and scheduling tools in partnership with GDI, Wingen, and applicable internal teams. - Monitor and support lead flow processes from event participation through customer interaction, scheduling, and CRM handoff. - Manage and maintain event department travel processes through Navan or other travel tools, helping standardize travel planning, track spend, and support staffing coverage for events and retail programs. - Assist with operational best practices related to employee onboarding, training, development, staffing tools, and individual lead generation performance metrics. - Communicate regularly with field leaders, brand teams, retail partners, vendors, and internal departments to ensure event marketing operations run efficiently. - Identify process gaps, reporting inconsistencies, or operational issues and escalate recommendations for improvement. - Support cross-brand consistency in event marketing processes, tools, reporting, and operational standards. - Perform other related duties as assigned. Qualifications Skills, Knowledge, and Abilities: - Strong operational mindset with the ability to manage details, deadlines, data, and follow-up across multiple priorities. - Strong organizational and project coordination skills. - Ability to work independently while collaborating effectively with field teams, brand leaders, retail partners, and internal departments. - Familiarity with event marketing, retail partnerships, sponsorships, contracts, permits, or compliance-related documentation preferred. - Strong written and verbal communication skills, including the ability to communicate clearly with employees, business partners, vendors, and customers by email, phone, and virtual meetings. - Ability to understand, document, and communicate standards, expectations, and process requirements to individuals and teams. - Analytical thinking skills with the ability to review performance data, identify trends, and support business reporting needs. - Strong Microsoft Office skills, especially Excel, Outlook, PowerPoint, and related reporting or tracking tools. - Experience with CRM systems, event management tools, travel platforms, or marketing operations systems preferred. - Strong critical thinking, follow-through, and problem-solving skills. - Ability to manage confidential or business-sensitive information appropriately. - Ability to travel up to 30% to support office leaders, events, retail locations, or field marketing operations. Education and Experience: - Bachelor’s degree in marketing, business, communications, or related field preferred. - At least three years of related experience in event marketing, marketing operations, field marketing support, retail program support, project coordination, or business operations preferred. - Experience supporting multi-location, multi-brand, or field-based teams preferred. - Experience with reporting, CRM tools, event databases, travel systems, or operational tracking tools preferred. Physical Requirements: - Prolonged periods sitting at a desk and working on a computer. - Must be able to lift up to 15 pounds at a time. - Must be able to travel up to 30% on average to support physical office locations, events, retail locations, or field marketing needs. GDI is an Equal Employment Opportunity Employer #INDGDI Warning This job is currently not in the iCIMS Social Distribution system.

Related Categories

Related Job Pages

More Marketing Operations Jobs

Role Description HubSpot partner agencies built their practices on Marketing Hub — but as their clients' needs have grown more complex, the gap between marketing execution and technical marketing operations has widened significantly. This role sits squarely in that gap. You are not a campaign coordinator and you are not a pure CRM architect — you are the person who understands both the marketing strategy side and the technical infrastructure that makes it run. You will work directly with B2B clients to design, configure, and optimize their HubSpot Marketing Hub environments, build the automation systems that power their demand generation programs, and ensure their marketing data flows cleanly into the CRM for sales to act on. This role is distinct from a CRM Strategist — the primary lens here is marketing operations, not revenue operations architecture. What You'll Do - Lead Marketing Hub implementations and optimizations for B2B clients — including email marketing infrastructure, lead nurturing sequences, landing pages, forms, CTAs, and campaign architecture - Design and configure marketing automation workflows including lead scoring models, lifecycle stage transitions, enrollment triggers, and behavioral segmentation logic - Build and maintain list segmentation strategies based on contact properties, behavioral data, and CRM activity — ensuring the right message reaches the right audience at the right time - Configure and optimize HubSpot's campaign tools including A/B testing, smart content, and personalization tokens to improve conversion performance - Establish and enforce marketing data governance — ensuring contact records are clean, consistently structured, and aligned to the CRM architecture used by sales - Set up closed-loop reporting between marketing and sales — including source attribution, campaign influence reporting, and funnel conversion dashboards - Advise clients on inbound marketing best practices — content strategy, SEO foundations, conversion rate optimization, and lead generation best practices within HubSpot - Manage and configure integrations between Marketing Hub and adjacent tools — advertising platforms, webinar tools, social media, CMS, and sales engagement platforms - Conduct marketing audits on existing HubSpot portals — identifying structural issues, automation gaps, data quality problems, and missed optimization opportunities - Train client marketing and demand generation teams on HubSpot Marketing Hub features, campaign best practices, and self-sufficiency after go-live Qualifications - 3–5+ years of hands-on HubSpot Marketing Hub experience, ideally in a client-facing agency or consulting environment - Deep functional knowledge of HubSpot Marketing Hub at the Professional or Enterprise tier — workflows, smart lists, lead scoring, campaign tools, email, landing pages, and forms - Strong understanding of B2B demand generation and inbound marketing principles — this role requires both strategic thinking and hands-on configuration ability - Experience building marketing automation systems that connect cleanly to CRM — understanding how marketing data flows into Sales Hub and what sales teams need from marketing records - Proficiency in list segmentation, contact lifecycle management, and behavioral targeting within HubSpot - Experience setting up multi-touch attribution and campaign reporting frameworks inside HubSpot - Ability to run client-facing strategy sessions, present recommendations to marketing leadership, and manage ongoing optimization engagements - Strong written and verbal communication skills — able to explain technical marketing concepts to non-technical stakeholders - HubSpot Marketing Hub and Inbound Marketing certifications required Nice to Have - Experience migrating marketing automation from Salesforce Marketing Cloud, Pardot, Marketo, or Eloqua into HubSpot Marketing Hub - Familiarity with HubSpot's AI marketing tools — Content Agent, Breeze Copilot for marketing, and AI-powered email personalization - Hands-on experience with paid advertising integrations — Google Ads, LinkedIn Ads, and Facebook Ads connected through HubSpot - Background in SEO, content marketing, or conversion rate optimization as a complement to marketing automation expertise - Experience with webinar platform integrations — GoToWebinar, Zoom, Demio — and how they sync with HubSpot contact records and campaign reporting - Familiarity with HubSpot Content Hub (formerly CMS Hub) and how it connects to Marketing Hub for personalized web experiences - Background in B2B SaaS, technology, or professional services marketing

United States + 1 moreAll locations: United States | Canada
Full TimeRemoteTeam 501-1,000Since 2009H1B Sponsor

• Process lender-initiated compliance updates—including APRs, disclosures, and other regulated content—across landing pages and internal systems to ensure marketplace accuracy and regulatory compliance. • Build, maintain, and analyze marketing reports and Google Sheets dashboards, including month-over-month and year-over-year performance analyses, campaign and partner reporting, and monthly billing audits that support data-driven marketing and partnership decisions. • Manage landing page content and lender placement across the Student Loans marketplace by launching new pages, updating existing experiences, optimizing lender ordering, and executing partner-driven initiatives such as logo tests and custom landing pages. • Execute affiliate marketing operations in Voluum, including campaign setup, configuration, tracking implementation, and creative asset distribution to support partner acquisition efforts. • Reconcile partner billing and invoicing across both sides of the marketplace by validating traffic partner invoices, resolving discrepancies, processing requisitions, auditing lender invoices, and identifying billing issues for cross-functional stakeholders. • Maintain lender payout rates, revenue terms, and affiliate compensation structures within internal systems to ensure accurate reporting, bidding optimization, partner reconciliation, and financial tracking. • Manage the partner contract lifecycle in Ironclad by monitoring contract progress, coordinating approvals, identifying next steps, and partnering with internal and external stakeholders to support onboarding, renewals, and ongoing partner relationships. • Serve as a key operational hub across lenders, affiliate partners, finance, marketing, and other cross-functional teams, ensuring initiatives move efficiently from intake through execution and completion.

California
$95K - $140K / year
Job Closed

Role Description We are seeking a detail-oriented and technically skilled problem-solver to join our team as a Marketing Operations Specialist. This role will optimize our marketing automation, website operations, and cross-functional marketing responsibilities. The Marketing Operations Specialist is responsible for supporting marketing operations through Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), optimizing the ISEP website (Ruby on Rails), and serving as a key liaison between Marketing, Business Operations, and IT. The Specialist will be responsible for learning both the student journey (B2C) and yearly B2B operations of ISEP and will build automated campaigns to improve engagement at each stage of the pipeline. The ideal candidate combines a passion for marketing with strong technical, operational, and analytical skills to improve campaign performance and operational efficiency. Use of Artificial Intelligence (AI) in the application process: We ask candidates to use AI tools responsibly when preparing application materials. AI may be used to enhance your resume or support interview practice, but your application should reflect your own experience, skills, and voice. The use of AI during live interviews is not permitted. Qualifications - 2 years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or similar role - Hands-on experience using email marketing automation platforms - Experience maintaining website content - Strong analytical, organizational, and troubleshooting skills - Excellent communication skills, demonstrated by application materials - Experience in cross-functional (many different teams/roles) collaboration Requirements - Build and maintain automated engagement programs for B2B and B2C audiences - Develop audience segmentation strategies and campaign logic for all targeted communications - Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance - Conduct A/B testing on subject lines, layouts, calls-to-action, and audience segmentation - Monitor email performance metrics and recommend ongoing improvements - Ensure compliance and consistency in MCAE communications, forms, lists, and automations - Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns - Coordinate event registration, follow-up communications, and reminders through MCAE engagement programs - Keep Salesforce MCAE content (emails, forms, lists) organized - In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports - Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience - Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce - Ensure the ISEP website meets accessibility and compliance standards - In collaboration with the marketing team, update website content as needed - Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications - Coordinate communication and project execution tied to annual seasonal readiness and organizational operations - Document recurring operational cycles in Asana - Organize and maintain marketing files, digital assets, and shared content libraries - Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration - Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination - In partnership with IT, research, test, and implement AI-driven tools and integrations that improve marketing operations and efficiency - Support emerging marketing technology initiatives and process innovation - Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation - Analyze marketing data to identify trends, opportunities, and optimization recommendations - Support attribution tracking and reporting initiatives across digital campaigns - Track and report on user behavior and website entry points Company Description

United States
$55K - $65K / year

Role Description You’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing. Qualifications - 3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company - Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them - Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship - Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken - Self-directed - you don’t need to be told what to fix, you find it yourself - Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus Requirements - Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting - Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems - Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs - Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards - Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations - Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality - Document processes, build playbooks, and create the operational foundation as we scale Benefits - Greenfield build - set up the marketing ops function the right way from the start - High-impact role: in a lean team, your work directly affects pipeline and revenue - Seed stage with real enterprise customers and a differentiated technical story - Competitive comp, meaningful equity, full flexibility

United States