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Capsule

Turn every employee into an on-brand video editor. Powered by motion graphics from your creative team.

Head of Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteLeadTeam 1-10Since 2020H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

22 days ago

Salary

$130K - $170K / year

Seniority

Lead

Bachelor Degree5 yrs expEnglish

Job Description

Head of Demand Generation

Capsule

• Own top-of-funnel demand creation: running campaigns that generate net new leads, getting more eyes on what we're already building, and working closely enough with sales and ops that your work connects to actual pipeline • Integrated campaigns: Plan and run campaigns that connect our product launches, customer stories, and events into demand that reaches the right people • Build the programs that keep cold prospects warm • Build and run account-based programs against a defined target list • Own paid channels (primarily LinkedIn) to amplify campaigns and drive registrations, warm accounts, and generate net-new leads • Channel experimentation: figuring out where the highest-leverage opportunities are—running real experiments, and doubling down on what works

Job Requirements

  • Have 5–8 years of B2B demand gen or campaigns experience; you’ve built demand gen or inbound from near-zero at a startup before and are ready to fully own it here
  • Have worked directly alongside a sales team in a complex, enterprise B2B environment and have some experience with a PLG motion
  • Are commercially minded: you think about pipeline, not just impressions or clicks
  • Use AI actively in your workflow to move faster: automating campaign ops, generating content variations, finding distribution leverage you wouldn't have had otherwise
  • Have an experimental mindset and back it with data—you run tests, track results, and make decisions from what you learn
  • Have run integrated campaigns end-to-end across email, paid, content, and events—not as a specialist in one channel but as someone who knows how to connect them
  • Are as strong at execution as you are at strategy—you'll be building the thing, not just designing it
  • Can create content yourself when needed: you're not afraid to get into Canva, Figma, or Capsule to make an asset, and you have a good eye for what works
  • Have a strong bias toward action and can figure things out without a playbook

Benefits

  • Generous equity package at a fast-growing early-stage startup backed by some of the best investors in the world
  • Fully remote position
  • The chance to own the growth function from the ground up
  • Direct access to leadership and real influence on growth strategy
  • A product that's shipping fast and that customers love

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