Capsule

• Own and facilitate the onboarding and training of new customer accounts with a focus on demonstrating value early and often. • Own net revenue retention across your customer base - monitor health signals, catch risk early, and intervene before a quiet account becomes a churn risk • Maintain active and consultative relationships across all accounts; we want to support immediate goals but also understand their (often shifting) longer term vision • Build multi-threaded relationships so you're never one champion departure away from a renewal problem • Conduct EBRs and strategic planning sessions in order to cultivate relationships and highlight value for VP/C-Suite level stakeholder • Carry an expansion and upsell quota; identify opportunities within your accounts and drive them to close in partnership with Sales • Map white space — teams, use cases, and workflows within your accounts that aren't yet using Capsule but should be • Frame expansion conversations around customer outcomes and organizational goals/priorities • Forecast renewals accurately and flag risk early • Work closely with Sales on renewal strategy and expansion pipeline so handoffs are clean and nothing falls between the cracks • Bring customer intelligence back to Product and GTM, in order to inform road map, advocate for customer needs, and refine the ICP • As a member of a small team, you’ll take on side projects that help us scale. • These projects will include things like training videos, workflow documentation, webinar production, engagement activations, AI workflow automations

• Own top-of-funnel demand creation: running campaigns that generate net new leads, getting more eyes on what we're already building, and working closely enough with sales and ops that your work connects to actual pipeline • Integrated campaigns: Plan and run campaigns that connect our product launches, customer stories, and events into demand that reaches the right people • Build the programs that keep cold prospects warm • Build and run account-based programs against a defined target list • Own paid channels (primarily LinkedIn) to amplify campaigns and drive registrations, warm accounts, and generate net-new leads • Channel experimentation: figuring out where the highest-leverage opportunities are—running real experiments, and doubling down on what works

• Contribute to running HubSpot — Marketing Hub + Sales Hub Enterprise • Contribute to marketing ops: ICP gating at the form, lifecycle scoring, nurture and reactivation flows • Stand up our intent data layer and wire signals into HubSpot • Build, extend, and operate AI workflows with Claude Code • Partner with the VP of Ops to support Demand Gen, the SDR function, Sales, and CS