• Being responsible for achieving sales KPIs (revenue, gross margin, and collection). • Implementing sales strategies in practice, finding the most profitable ways to win and service business for the company. • Identifying and soliciting potential customers and projects to secure business while managing and maintaining a pipeline capable of delivering the budget. • Developing both new and existing accounts and expanding business through face-to-face contact with customers. • Managing key accounts and projects from inception to closing and product return. • Establishing strong and profitable relationships with personnel in customer organizations. • Creating quality enquiries. • Responding to sales inquiries received through any means and converting them into orders. • Selling and servicing the solution/product. • Preparing and presenting proposals while highlighting the features and benefits of our products to close sales. • Establishing and maintaining excellent client relationships while keeping contact persons and customers up to date via direct representation, telephone, and other means of communication. • Ensuring thorough knowledge of all key decision-makers and influencers among our key customers. • Staying up to date with market developments and competitors. • Ensuring customer satisfaction with the equipment and production obtained and ensuring proper recording and coordination of shipments and returns. • Ensuring correct usage and maintenance of Doka sales systems and tools. • Communicating clearly and collaborating with engineering. • Being accountable for all credit interactions with customers and ensuring full payment is received.

• Recruit, hire, develop, and empower a team of Enterprise Account Executives to consistently surpass Cresta’s revenue targets • Foster a culture of high accountability by establishing clear expectations for achievement and advocating for a disciplined and scalable process across teams • Scale strategic and enterprise sales process from early traction to a repeatable and predictable sales machine, exceeding ARR targets • Lead and define an effective finely-tuned sales hiring process • Attract 2-3 AE’s within the first 90 days from your own network • Build a team of up to 7 AE's within the next 12 months • Promote excellence in sales through value-based selling and MEDDPICC methodologies • Collaborate with senior leaders in Marketing, Customer Success, Alliances, Product, and Revenue Operations to create an effective Enterprise GTM strategy • Ensure flawless sales execution for complex multi-stakeholder deals while laying the groundwork for enterprise account growth • Encourage team to take ownership of Enterprise pipeline generation and foster effective SDR collaboration for efficient prospecting, identification, qualification, and sustainable pipeline development • Provide accurate forecasts to the executive leadership team, demonstrating a deep understanding of the Enterprise business across the region • Work closely with our Partner leadership teams to achieve successful co-selling efforts

• Generate and support new sales opportunities across the EMEA territory • Collect key information about the prospect’s install base and clinical needs to nurture sales opportunities • Document all conversations, appointments, and meetings in Salesforce • Coordinate post-webinar, trade show, and customer visit follow-ups to advance opportunities • Leverage clinical experience to communicate with potential customers via various methods (virtual and in-person) • Build rapport, identify clinical and operational pain points, and act as a trusted advisor • Participate in regular territory reviews to gather updates for existing opportunities and pursue new additions to the sales pipeline • Conduct presentations on Radformation software, including slide shows and live demonstrations at events and customer visits • Collaborate with Account Managers to appropriately progress qualified opportunities • Support transition of closed accounts to the Clinical Success team

• Acquisire nuovi clienti • Completare tutto il ciclo di vendita: chiamate, appuntamenti, consulenza, negoziazione • Aggiornamento quotidiano del CRM aziendale • Utilizzo di numerosi strumenti digitali