Role Description We are seeking a Social Growth Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. - Develop an audience growth strategy across Instagram, TikTok, and other social platforms. - Advise on content pillars, themes, and positioning for a distinctive social brand. - Recommend Reels and short-form video strategies, including content cadence and formats. - Build and manage community engagement initiatives and creator/fan partnerships. - Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. - Define target audiences and advise on segmentation and growth opportunities. - Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. Qualifications - Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands. - Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content. - Strong understanding of community building and creator engagement. - Ability to operate independently as a freelance consultant while providing strategic guidance. - US-based or strong knowledge of the US film and entertainment audience preferred.

Role Description We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. - Develop an audience growth strategy across Instagram, TikTok, and other social platforms. - Advise on content pillars, themes, and positioning for a distinctive social brand. - Recommend Reels and short-form video strategies, including content cadence and formats. - Build and manage community engagement initiatives and creator/fan partnerships. - Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. - Define target audiences and advise on segmentation and growth opportunities. - Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. Qualifications - Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands. - Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content. - Strong understanding of community building and creator engagement. - Ability to operate independently as a freelance consultant while providing strategic guidance. - US-based or strong knowledge of the US film and entertainment audience preferred.

Role Description Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships. Key Responsibilities - Manage and curate content for the company’s social media channels to enhance engagement and grow our audience. - Develop and implement influencer marketing campaigns that align with brand objectives. - Identify and collaborate with relevant influencers and brand advocates. - Conduct market research to identify trends and competitor strategies in social media and influencer marketing. - Analyze campaign performance using metrics and analytics tools and provide regular reports. - Assist in creating marketing material, including graphics, videos, and blog content. - Engage with the online community by responding to comments and messages. Qualifications - Bachelor’s degree in Marketing, Communications, or a related field. - 2-6 years of experience in social media management, influencer marketing, or digital marketing. - Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape. - Creative mindset with excellent writing and editing skills. - Proficiency in social media analytics and management tools. - Strong interpersonal skills with the ability to build relationships with influencers and partners.

• Moderating and responding to comments across our clients' social channels using their unique brand voice. • Writing thoughtful, engaging content to spark conversations and drive engagement. • Ensuring online communities are safe, respectful, and aligned with client guidelines. • Escalating issues, insights, or trends to the internal team when needed. • Becoming a true extension of our clients’ brands - understanding their strategy, tone, and audience.