• Execute Nabla’s events strategy across owned, sponsored, and third-party events, aligned with company goals and GTM priorities • Identify high-impact opportunities to reach key audiences including prospects, customers, partners, and industry leaders • Support the end-to-end event lifecycle: concept, budget, timelines, logistics, execution, and post-event reporting • Help to plan and execute a diverse portfolio of events annually, including conferences, trade shows, industry dinners, and customer gatherings • Ensure all events deliver a high-quality, on-brand experience aligned with Nabla’s business and marketing goals • Manage relationships with vendors, show organizers, venues, and partners to ensure seamless event execution • Source, evaluate, and coordinate external partners while maintaining timelines and budgets • Handle all logistical and administrative aspects of events, including vendor research, event materials, timelines, RSVP tracking, and onsite operations • Track budgets and expenses, ensuring accurate forecasting and reporting • Partner closely with Demand Generation to ensure events drive pipeline and measurable ROI • Collaborate with Sales, Partnerships, and Customer Success to support field events and customer engagement initiatives • Work with Brand and Content teams to align event messaging, creative, and storytelling • Track event performance against goals, including attendance, engagement, pipeline impact, and cost efficiency • Gather feedback and insights to continuously improve event programs and attendee experience • Use HubSpot (and other marketing automation tools) to manage contact lists, reporting, and support event campaigns

• Lead coordination for virtual, hybrid, and in-person events from conception to completion • Build, customize, and manage event websites and registration platforms • Maintain rigorous accuracy across Excel trackers and CRMs • Serve as the primary point of contact for inquiries • Develop comprehensive dashboards and post-event resources to measure success.

Toast is a rapidly growing company that’s revolutionizing the way the food and beverage industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants and retailers streamline operators, increase revenue, and deliver amazing guest experiences through our point of sale platform. We are on the hunt to grow our Field Marketing team and need a rockstar Event Associate! We are looking for a passionate and driven Senior Events Associate to join our Retail Field Marketing team. In this role, you will take the lead on end to end event execution for national and regional trade shows, conferences, and partner activations that bring the Toast Retail story to life. You will support the Field Marketing Manager on every detail from pre show campaigns and booth logistics to on site experiences and post event follow up to ensure each event drives pipeline growth, strengthens relationships, and elevates the Toast brand. This role is perfect for someone who thrives in fast paced environments, loves juggling creative and logistical details, and takes pride in building experiences that make a lasting impact. About this roll * (Responsibilities) Support national trade show strategy and execution including planning, budgeting, vendor management, booth logistics, shipping, show services, and on site coordination Drive pre, during, and post event campaigns in collaboration with field marketing, sales, and creative teams to maximize engagement and ROI Manage event timelines and deliverables ensuring every aspect from creative assets to giveaways is on track and on brand Partner closely with the Retail Field Marketing Manager to support hyper local field activations including regional dinners, partner events, and pop up experiences Measure event performance through lead capture, attribution, and post event analysis, report on results and continuously optimize event strategy Collaborate cross functionally with product marketing, sales, design, and demand generation to align messaging and goals across all events Bring creativity to every touchpoint from booth experiences to attendee engagement ideas to make Toast stand out Do you have the right ingredients* ? (Requirements)

• Support the planning and execution of a mix of internal and external events, including (but not limited to) team trainings, company-wide programs, tradeshows, and customer-facing experiences. • Manage event logistics such as venue and vendor coordination, travel arrangements, shipping, materials preparation, and onsite attendee experience. • Partner cross-functionally with teams across Toast (Marketing, Sales, People, Communications, Product, Customer Success, and more) to ensure events align with business priorities and goals. • Help ensure consistency and quality across all events, supporting in-person, virtual, and hybrid experiences. • Maintain event timelines, calendars, and detailed checklists to keep programs on track and well-executed. • Assist with budget tracking, forecasting, vendor invoicing, and basic ROI or performance reporting for assigned events. • Support staffing coordination, schedules, and onsite expectations for internal teams participating in events. • Partner closely with Marketing Operations (MOPs) to support event setup, tracking, and reporting, including registration data, lead uploads, campaign attribution, and performance dashboards. • Support post-event follow-up including surveys, reporting, documentation of learnings, and recommendations for improvement. • Serve as a key point of contact for vendors, venues, agencies, and third-party partners as needed. • Contribute to the development of repeatable processes, templates, and playbooks for both internal and external programs.