Toast is a rapidly growing company that’s revolutionizing the way the food and beverage industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants and retailers streamline operators, increase revenue, and deliver amazing guest experiences through our point of sale platform. We are on the hunt to grow our Field Marketing team and need a rockstar Event Associate! We are looking for a passionate and driven Senior Events Associate to join our Retail Field Marketing team. In this role, you will take the lead on end to end event execution for national and regional trade shows, conferences, and partner activations that bring the Toast Retail story to life. You will support the Field Marketing Manager on every detail from pre show campaigns and booth logistics to on site experiences and post event follow up to ensure each event drives pipeline growth, strengthens relationships, and elevates the Toast brand. This role is perfect for someone who thrives in fast paced environments, loves juggling creative and logistical details, and takes pride in building experiences that make a lasting impact. About this roll * (Responsibilities) Support national trade show strategy and execution including planning, budgeting, vendor management, booth logistics, shipping, show services, and on site coordination Drive pre, during, and post event campaigns in collaboration with field marketing, sales, and creative teams to maximize engagement and ROI Manage event timelines and deliverables ensuring every aspect from creative assets to giveaways is on track and on brand Partner closely with the Retail Field Marketing Manager to support hyper local field activations including regional dinners, partner events, and pop up experiences Measure event performance through lead capture, attribution, and post event analysis, report on results and continuously optimize event strategy Collaborate cross functionally with product marketing, sales, design, and demand generation to align messaging and goals across all events Bring creativity to every touchpoint from booth experiences to attendee engagement ideas to make Toast stand out Do you have the right ingredients* ? (Requirements)

• Support the planning and execution of a mix of internal and external events, including (but not limited to) team trainings, company-wide programs, tradeshows, and customer-facing experiences. • Manage event logistics such as venue and vendor coordination, travel arrangements, shipping, materials preparation, and onsite attendee experience. • Partner cross-functionally with teams across Toast (Marketing, Sales, People, Communications, Product, Customer Success, and more) to ensure events align with business priorities and goals. • Help ensure consistency and quality across all events, supporting in-person, virtual, and hybrid experiences. • Maintain event timelines, calendars, and detailed checklists to keep programs on track and well-executed. • Assist with budget tracking, forecasting, vendor invoicing, and basic ROI or performance reporting for assigned events. • Support staffing coordination, schedules, and onsite expectations for internal teams participating in events. • Partner closely with Marketing Operations (MOPs) to support event setup, tracking, and reporting, including registration data, lead uploads, campaign attribution, and performance dashboards. • Support post-event follow-up including surveys, reporting, documentation of learnings, and recommendations for improvement. • Serve as a key point of contact for vendors, venues, agencies, and third-party partners as needed. • Contribute to the development of repeatable processes, templates, and playbooks for both internal and external programs.

• Provide mentorship and coaching to the team for all areas of event management across all markets and event types. • Coordinates and facilitates regular team meetings and communications. • Identifies training/learning opportunities for direct reports as well as ongoing performance coaching and goal setting. • Identify opportunities for ROIs on an ongoing basis. • Responsible for accurate labor, time tracking and T&E within the team. • Provides ongoing coaching and has regular development conversations. • Ensures timely and accurate T&E expense reporting. • Assists in the development and implementation of initiatives to address business goals. • Provides expertise with regards to destination, hotel and organization/internal services. • Monitoring and reporting for SLA adherence. • Interacts with client stakeholders answering questions and resolving issues. • Support new initiatives & processes within company and EM. • Support new employee onboarding and responsible for invoicing approvals. • Act as the Meeting Event Management support for all programs assigned.

• Drive full-cycle event and campaign execution once contracts are closed, ensuring all deliverables, timelines, and workstreams are aligned across internal and external stakeholders. • Build, manage, and track event and campaign budgets; maintain cost discipline and flag risks early. • Own logistical coordination, including robot shipment, scheduling, wrapping, creative collateral, merchandise, and onsite needs for each activation. • Ensure event teams receive clear, complete SOWs and that expectations are communicated to clients and internal partners for seamless execution. • Source, schedule, and coordinate staffing—including internal leads and external vendors—to meet event requirements. • Manage travel arrangements for all event personnel and partners, optimizing for cost and efficiency. • Work with Policy teams to secure required permits for each venue or jurisdiction. • Partner with Legal to obtain COIs and ensure contracts, venue agreements, and compliance documents are in place. • Deliver post-event and post-campaign reporting, including performance summaries, learnings, and financial reconciliation.