• Formulating and executing strategy, pipeline development, and other activities to win new business in the US Government space. • Ensuring that the organization is viewed as a key partner across multiple markets and helping position the organization favorably in the eyes of both the customer and teaming partners. • Owning the development and execution of an account strategy and pipeline, including making recommendations for modifications when necessary. • Identifying opportunities with high Pwin potential, qualifying opportunities, and working with Operations employees to win new contracts. • Overseeing the development and execution of customer call plans for opportunities, assessing the competitive landscape, and applying knowledge of leading competitors to foster an effective and differentiated win strategy. • Coaching others and providing business development advice to delivery leads as necessary. Aid in the negotiation of teaming agreements, contracts, and proposal development. • Developing and briefing bid/no bid recommendations, with pursuit and capture strategies for new business opportunities. • Using strong client management skills, including the ability to develop and maintain lasting relationships with Government and industry partners through daily interactions across all markets to gain valuable intelligence, positioning the organization as a trusted partner to customers. • Managing responses to government market research inquiries (RFIs, sources sought notices, etc.) • Shaping acquisition strategies by leveraging client relationships, company capabilities and experience, and partners

• Sales and negotiations: prepare proposals and presentations, conduct meetings and draft contracts — up to closing a deal; • Use AI tools to enhance productivity and optimize workflows; • Research industry trends, potential markets for business opportunities; • Identify, qualify and manage the pipeline of leads coming through inbound and outbound channels; • Build relationships with potential clients and stakeholders to understand their business needs and build relevant solutions; • Track and report on personal KPIs in a consistent, accurate, and timely manner; • Collaborate with the team on strategic and long-term tasks and objectives; • Coordinate efforts with the leadership team to identify and implement new business opportunities, approaches or ideas; • Gather and analyze feedback to identify opportunities for service improvement or product offerings.

• Sales and negotiations: prepare proposals and presentations, conduct meetings and draft contracts — up to closing a deal; • Use AI tools to enhance productivity and optimize workflows; • Research industry trends, potential markets for business opportunities; • Identify, qualify and manage the pipeline of leads coming through inbound and outbound channels; • Build relationships with potential clients and stakeholders to understand their business needs and build relevant solutions; • Track and report on personal KPIs in a consistent, accurate, and timely manner; • Collaborate with the team on strategic and long-term tasks and objectives; • Coordinate efforts with the leadership team to identify and implement new business opportunities, approaches or ideas; • Gather and analyze feedback to identify opportunities for service improvement or product offerings.

• Own and strengthen relationships with Kroger and Harris Teeter merchants, category managers, and leadership, positioning Kinder’s as a category growth partner aligned to Kroger’s Customer 1st strategy. • Develop and execute Joint Business Plans (JBPs) that deliver against Kroger scorecard metrics, same store sales, share growth, household penetration, and profitability. • Leverage 84.51° insights, Kroger Plus shopper data, and loyalty analytics to identify opportunities and shape customer-specific growth strategies. • Build compelling, data-driven selling stories using syndicated data (Circana/IRI/Nielsen) alongside Kroger-specific insights to influence assortment, shelving, and promotional decisions. • Lead assortment optimization and item authorization processes, identifying voids and expanding Kinder’s distribution through new item presentations and innovation pipelines. • Partner with Kroger teams to execute digital-first strategies, including Kroger.com, pickup & delivery, and Kroger Precision Marketing (KPM) activation. • Own sales forecasting by leading promotional planning and execution within Kroger systems, including trade promotion management (TPM), event planning, forecast alignment, and post-promotion ROI analysis. • Manage trade investment across Kroger and Harris Teeter, ensuring efficient allocation of billbacks, scan funding, and shopper marketing dollars. • Deliver best-in-class in-store execution by influencing planograms (POGs), displays, secondary placements, and seasonal merchandising events. • Lead off-shelf programs, including shippers, pallets, and cross-merchandising initiatives aligned with Kroger’s merchandising calendar. • Partner cross-functionally with Kinder’s marketing, supply chain, finance, and insights teams to deliver seamless execution and support Kroger-specific initiatives. • Monitor performance against Kroger KPIs, proactively identifying risks and opportunities and implementing corrective actions. • Lead line reviews, category reviews, and top-to-top presentations, grounded in Kroger-specific insights and shopper data. • Support and drive alignment with Kroger initiatives such as Our Brands collaboration, personalization, and eCommerce growth.