Role Description We are seeking a Paid Social Strategist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities. This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing. - Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. - Advise on targeting, budgets, and creative with a focus on Reels and short-form video. - Occasionally launch and manage campaigns promoting films, trailers, and releases. - Report on audience growth and engagement and recommend optimizations. Qualifications - Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands. - Track record growing engaged creator accounts. - Strong knowledge of the U.S. film industry. - Hands-on with Instagram Reels and audience building (lookalikes, retargeting). - Experience marketing to Persian-American or U.S. film/cinephile communities is a plus.

Role Description Students will experiment with fiction and non-fiction prose writing, including autobiography, biography and narrative for new visual, digital and interactive media. - Section: LEC0101 (Online) - Day(s): Monday - Time(s): 5-7 - Estimated Enrolment: 25 - Est of TA hours: 0 - Sessional dates of appointment: September 8, 2026 – December 31, 2026 Salary: - SL1 - $19,994.95 per full course - SL1 Long term - $21,398.43 per full course - SL2 - $21,398.43 per full course - SL2 – LT - $21,907.92 per full course - SL3 - $21,907.92 per full course - SL3 Long Term - $22,457.80 per full course Please note that should rates stipulated in the collective agreement vary from rates stated in this posting, the rates stated in the collective agreement shall prevail. Duties: All normal duties related to the design and teaching of a university credit course, including: - Preparation and delivery of course content - Development, administration, and marking of assignments, tests, and exams - Calculation and submission of grades - Holding regular office hours - Supervising any TAs assigned to course, if applicable Qualifications - MA or MFA in creative writing - Evidence of teaching ability in creative writing - Strong record of publication as a creative writer Application Instructions Candidates who meet the minimum qualifications may apply by submitting: - CUPE Local 3902 Unit 3 Application Form. Download here: http://www.utm.utoronto.ca/english-drama/about-us/employment - Current CV E-submissions are preferred and should be sent to Professor and Acting Chair Holger Syme, Department of English and Drama c/o edapps.utm@utoronto.ca Closing Date 07/03/2026, 11:59PM EDT Additional Information This job is posted in accordance with the CUPE 3902 Unit 3 Collective Agreement. It is understood that some announcements of vacancies are tentative, pending final course determinations and enrolment. Should rates stipulated in the collective agreement vary from rates stated in this posting, the rates stated in the collective agreement shall prevail. Preference in hiring is given to qualified individuals advanced to the rank of Sessional Lecturer II or Sessional Lecturer III in accordance with Article 14:12 of the CUPE 3902 Unit 3 collective agreement. Please note: Undergraduate or graduate students and postdoctoral fellows of the University of Toronto are covered by the CUPE 3902 Unit 1 collective agreement rather than the Unit 3 collective agreement, and should not apply for positions posted under the Unit 3 collective agreement.

• Shape and evolve the Degreed brand • Lead high-impact creative work • Build and run creative operations • Champion AI-enabled creative workflows • Lead, coach, and develop creative talent • Partner across marketing and the business

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Kill underperformers fast and double down on what works • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts