• You’ll be the person who turns our proprietary data and the Founder’s expertise into a steady stream of high-impact content across LinkedIn and YouTube. • You’ll own the editorial strategy, develop recurring content formats, write or ghostwrite posts, create video storyboards, and manage the creative team that produces everything. • You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. • You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. • You’ll direct an in-house videographer, graphic designer, and overseas editors. • You’ll track what’s working and what’s not across every format and platform.

• You are responsible for managing the entire content operations for your personal branding clients • You design the content strategy • You optimize the LinkedIn profile • You develop the holistic media strategy • You conduct biweekly content conversations with the client to extract their expertise and personal insights as input for content ideas • You create content outlines and write LinkedIn content that • represents the client's ideas and expertise • helps them attract the right people • helps them achieve their business goals • sound as if they wrote it themselves • You must ensure smooth communication with the client and keep track of project timelines • You produce monthly reports on the current status of their content

Role Description This isn't a social media scheduling job. You'll be embedded in the company — on calls, in conversations, inside the business — turning what's actually happening at RAY into content the world sees. Your work will build the personal brands of our founders and team, and shape how RAY shows up publicly as an employer and as a company. If you're a strong writer who wants real ownership, a growing portfolio, and a front-row seat inside a fast-moving AI company — this is the role. What you'll own: - Ghostwriting for our team: Write LinkedIn content for our founders and team members. Learn their voices. Own them. One to two posts per person per week — drafted, refined, and ready to publish. - RAY's social channels: Run RAY's LinkedIn and supporting socials. Build a consistent posting rhythm. Re-purpose team interviews, wins, and insights into employer brand content that makes people want to work here. - Team Content Programme: Help the broader RAY team build their own presence. Run a simple incentive programme that rewards posting. Provide ideas, formatting help, and light editing to team members who want to show up on LinkedIn. What you'll actually do week to week: - Join internal calls and interviews to mine content. - Draft LinkedIn posts for founders, team members, and RAY's page. - Interview RAY team members across multiple countries for employer brand stories. - Manage a simple content calendar. - Coordinate the team posting incentive programme. - Re-purpose longer content (interviews, calls) into short-form posts. - Track what performs and feed that back into the content engine. - Take ownership of RAY's LinkedIn strategy. Qualifications - You read a LinkedIn post and immediately know why it worked — or why it didn't. - You write well and quickly, and can match someone else's voice, not just your own. - You spot a story in a meeting without being told to look for one. - You know LinkedIn as a platform — the algorithm, the formatting, what actually gets traction. - You can hold a content calendar without being chased. - You're entry-level but hungry — this is a growth role and we'll invest in the right person. - You write — actually write. AI is a tool in your kit, not a replacement for your voice. We want you in the work. Requirements - Nice-to-have (not required): - Basic graphic design (Canva is fine). - Short-form video editing, or comfort working with a video editor. - Experience in recruiting, talent, or HR-adjacent content. Benefits - Level up your career in an international and successful organization and enjoy: - Monthly salary up to R 20,000. - Performance-based bonuses. - Modern laptop/hardware provided by us. - Specialized training in AI and LLM tools. - Global exposure and endless opportunities for personal and professional growth.

• Own the end-to-end editorial process for assigned projects • Track and document project status in Asana • Develop and review scripts, storylines, adaptations, and audience fit • Manage feedback loops across licensors, writers, and stakeholders • Ensure localization and cultural adaptation • Collaborate with Producers to ensure deliverables are production-ready • Act as the main editorial point of contact for key licensors • Propose editorial scope and development aligned with tonies® and Licensors • Develop strategy and roadmap for Spanish and digital content portfolio • Research and prioritize books, licenses, and properties to acquire • Collaborate with international teams on global licensing initiatives • Analyze performance data and recommend new formats or narratives