• Own the full digital presence and demand generation function to drive business growth and increase brand awareness • Develop and execute digital marketing campaigns using expertise in content strategy, SEO, paid media, social channels, and online marketing • Maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot) • Work closely with cross-functional teams to ensure campaigns align with strategic business objectives • Utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance • Stay up-to-date with the latest trends and measure success based on pipeline contribution, lead generation, and improved conversion rates

• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring • Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines • Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software • Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management • Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system • Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue • Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output • Edit and direct SEO content production, partnering with marketing leadership on editorial calendar • Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

Role Description Some marketers create content. The strong ones turn ideas into visibility, consistency, and measurable momentum. At Whitecollars, we are looking for the second kind. We are hiring a Digital Marketing & Content Specialist to join our team, someone who can combine content execution, digital marketing discipline, strong taste, and smart use of AI tools to move work forward at a high standard. This is not a role for someone who only wants to post content and follow instructions. It is for someone who can take an idea, shape it properly, execute it well, and help turn marketing direction into real output across channels. If you are the kind of person who enjoys building, refining, publishing, improving, and keeping marketing work moving with quality and consistency, this role may be a strong fit. What you will own - Write, edit, and prepare high-quality content with the support of AI tools and content creation platforms. - Upload, update, and manage content on the company website with strong attention to structure, formatting, and consistency. - Format, publish, and maintain blog articles, landing pages, and website pages. - Manage and schedule content across social media platforms in a timely and organized way. - Conduct research to support content creation, campaign ideas, and broader marketing initiatives. - Help transform marketing ideas and direction into ready-to-publish content and execution-ready assets. - Review content for quality, clarity, accuracy, and alignment with the Whitecollars brand. - Use AI tools to improve productivity, strengthen outputs, and speed up workflows without compromising quality. - Support the execution of ongoing marketing projects and priorities across the business. - Coordinate with internal teams and external stakeholders to keep work moving and deadlines under control. - Stay up to date on digital marketing trends, content best practices, and emerging AI tools that can improve execution. What success looks like - Content that is well written, well structured, and ready to publish. - Website and social media execution that is organized and reliable. - Stronger use of AI and digital tools to improve speed and quality. - Marketing ideas that get turned into finished output, not left as unfinished concepts. - A visible improvement in consistency, responsiveness, and execution quality across marketing work. Qualifications - 3 to 5 years of experience in digital marketing, content marketing, social media management, or a related role. - Strong experience creating, editing, and publishing digital content across multiple channels. - Proven experience managing social media platforms and content calendars. - Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, or similar platforms. - Experience working with website content management systems, ideally WordPress. - Good understanding of content optimisation and basic SEO principles. - Strong writing, editing, and written communication skills in Arabic and English. - Strong research, organisational, and project coordination skills. - The ability to manage multiple priorities and meet deadlines in a fast-paced environment. - High attention to detail and a strong standard for quality. - A proactive, self-driven mindset and the ability to work with limited supervision. Preferred background - Experience publishing blog content, landing pages, and website content. - Familiarity with Canva or similar design and content creation tools. - Experience in recruitment, education, consulting, or service-based businesses. - Strong interest in AI, automation, and productivity tools. What we are looking for beyond the CV - A proactive problem-solver who takes ownership of work. - Someone who enjoys learning, experimenting, and improving how things are done. - Strong execution skills and a real get-things-done mindset. - A team player with strong communication and organisational discipline. - Genuine interest in content, digital marketing, AI tools, and emerging technologies. Benefits - Whitecollars is a remote-first company: we are built around modern work, not office presence. - You get flexibility with accountability: people are trusted to manage their work professionally and deliver at a high standard. - You get real ownership: this is not a narrow execution role, strong contributors are trusted with meaningful responsibility. - The environment is built for growth: if you perform well, there is room to grow fast and take on bigger scope. - You work in a modern marketing environment: AI tools, experimentation, and continuous improvement are part of how we work. - Your performance is recognised: strong contribution is seen, valued, and rewarded. - There is support for learning and development: Whitecollars invests in people who want to improve and grow. - Your wellbeing is taken seriously: the company offers premium health insurance, additional long weekends, and a broader people experience designed to support sustainable performance. - The culture is professional but not rigid: expectations are high, but the environment avoids unnecessary bureaucracy and micromanagement. - There is space for human connection: team initiatives and company rituals help create a healthier, more connected work environment. - You are joining an ambitious company: one that values output, quality, trust, and people who know how to move work forward. Ready to apply? If you are looking to join a remote-first company where you can take real ownership, work in a modern marketing environment, use AI and digital tools intelligently, and grow in a company built on trust, performance, and impact, we would love to hear from you.

Role Description The Digital Marketing Specialist will support the execution and optimization of digital marketing initiatives that drive lead generation and brand visibility across Sola Salons’ national and local markets. This role works across paid media, SEO, website optimization, and analytics, with a strong focus on performance, testing, and data-driven decision-making. This position is ideal for a hands-on digital marketer who enjoys working across channels, thrives in a fast-paced environment, and wants to continue building expertise in performance marketing for a multi-location brand. This role reports to the Director of Digital Marketing and collaborates closely with internal teams and external partners. Primary Responsibilities - Paid Media & Campaign Management - Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, TikTok, Performance Max, and emerging platforms, in alignment with established strategies. - Monitor campaign performance and optimize toward lead generation and conversion goals. - Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting. - Partner with agencies and vendors to ensure campaigns align with business objectives. - This role is both hands-on in-platform while collaborating closely with agency partners for scale, testing, and specialized execution. - Improving marketing efficiency through testing and ongoing optimization. - SEO & Website Optimization - Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies. - Partner with technical and marketing teams on website enhancements and content development. - Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts. - Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness. - Support keyword research, landing page creation, A/B testing, and ongoing optimization efforts to drive organic traffic and lead generation. - Analytics & Reporting - Track and analyze digital marketing performance across channels. - Build reports and dashboards to communicate insights and recommendations. - Monitor KPIs including lead volume, cost per lead, conversion rates, organic traffic growth, and engagement metrics. - Translate performance data into actionable insights to inform ongoing optimization and testing. - Support monthly budget forecasting and vendor invoice reconciliation. - Cross-Functional Collaboration - Work closely with franchise marketing teams, creative partners, agencies, and web development partners. - Support local marketing initiatives and new salon opening campaigns. - Stay current on digital marketing trends, platform updates, and emerging opportunities. Qualifications - 3–5+ years of hands-on digital marketing experience. - Strong understanding of paid media platforms with an emphasis on Google Ads and Meta Ads. - Experience with SEO and website optimization best practices. - Proficiency with core ad platforms, Google Analytics, Looker Studio, Google Search Console. - Strong creative instincts and a knack for developing, testing, and optimizing high-performing ad content. - Strong analytical and problem-solving skills. - Excellent communication and project management abilities. - Ability to manage multiple projects and priorities simultaneously. - Bachelor's degree in Marketing, Business, Communications, or a related field. - Experience supporting franchise, multi-location, or local marketing environments. - Familiarity with CRM and marketing automation platforms. - Experience working with agencies or external partners. - Understanding of lead generation funnels and conversion optimization. - Beauty, wellness, retail, or lifestyle brand experience. Compensation The salary range for this role is $70,000-$80,000 annually, commensurate on experience. This role is bonus-eligible and is based on company and individual performance; all bonuses are subject to board and CEO approval. Benefits - Paid Holidays: Take advantage of time off to relax and rejuvenate with 10 paid holidays! - Flex Time Off (FTO): Our employees work hard and we care about their well-being. Our FTO policy allows the ability to get the rest needed to maintain a well-balanced life! - Health Benefit Program: As a full-time employee, enjoy access to Medical, Dental and Vision insurances with various plans to choose from that best fit your needs! - Safe Harbour 401(k): You will be eligible to participate in the company sponsored Safe Harbor 401(k) retirement plan, with up to 4% company match, to help you reach your retirement goals! - Bonus: We believe in the power of rewarding those who go above and beyond and have curated bonus plans for every role to ensure all contributions are recognized and rewarded. - Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas! - Employee Assistance Program: We believe in supporting your mental well-being so you can be the best version of yourself!