Role Description The Senior Regional Sales Manager is responsible for prospecting, developing, and closing new business by selling direct and through channel partners for the Dallas / TOLA territory. Acting as a Regional Sales Manager based in the Dallas - Fort Worth area, the RSM will utilize channel partners, sales engineering and business development teams to provide a consultative approach and align Proficio's service offerings with clients' needs. The ideal candidate has a proven history of exceeding sales quotas and building a strong pipeline of future business, all while providing superior customer service. This position requires 50% travel (within territory). Responsibilities - Create and implement a sales strategy focused on prospecting, developing, and closing new business accounts within assigned territory. - Create account target list with specific penetration plans for each prospective entity. - Be a "hunter", utilize and maintain existing professional network to generate new business opportunities. - Develop and manage a pipeline; regularly update sales forecasts and reports utilizing Salesforce. - Achieve sales quota goals, drive and deliver monthly, quarterly, and annual sales numbers. - Deliver web-based and in-person presentations, leveraging thorough knowledge of Proficio’s capabilities and sales best practices. - Utilize a consultative approach to effectively map Proficio’s solutions to meet prospects' needs. - Plan and implement sales events to showcase new service offerings while educating partners, current and prospective clients about Proficio. - Actively maintain a pipeline and attend face-to-face or webinar meetings with C-level executives. Qualifications - Must have 3+ years’ experience direct sales in cybersecurity industry (MSSP highly preferred). - Demonstrated ability to negotiate with C-level executives (CISO, CIO, IT). - Technical acumen (ability to discuss security, networking, and software/hardware solutions). - Proven track record of exceeding assigned sales quotas and adding new logos. Requirements - 50% travel is expected (within territory). Benefits - Salary $125K base on a 50/50 plan. - Peer training and mentoring with upward mobility. - Health, Dental and Vision plans available first of the month and other benefits available from day 1. - Unlimited Flex Time Off. - 401K plan. - Gym reimbursement. - Employee Assistance Program. - Life and Voluntary Life Insurance programs. - A culture that is flat enough for you to have a “seat at the table”, but layered enough to provide you with mentoring and support. - A place to work where security is considered a “team sport” – we work together to identify and stop cyber attacks.

• Own renewal negotiations end-to-end for a book of strategic, high-value accounts, leading commercial conversations directly with customer executives, procurement, and finance. • Forecast renewals in a consumption-based model by translating usage, pacing, and adoption trends into a defensible commercial projection, and hold the line when a customer’s self-reported forecast doesn’t match the data. • Build and negotiate pricing and packaging for usage-based agreements (committed-use, credit tiers, discount structures), structuring multi-year commitments that protect ARR and capture growth. • Identify expansion opportunities during the renewal motion by using usage, adoption, and customer goals to surface growth potential, then partner with the Account Executive to help shape the expansion strategy. • Quarterback cross-functional deal strategy across CS, Sales, Finance, RevOps, and Legal - aligning the internal team on a single commercial plan and clear next steps for each account. • Get ahead of churn and contraction risk with a clear point of view on value realization; lead the save and turnaround plays when an account is at risk. • Help shape the renewals motion as the function scales turning what works into a repeatable commercial motion, with the runway to lead a growing renewals team over time.

• Develop and implement strategic initiatives in collaboration with regional and national Airgas teams. • Oversee the design and execution of marketing, sales, and product management programs while optimizing gas supply chain efficiency and effectiveness. • Develop and execute a US business roadmap to increase sales volume and profit, utilizing benchmarking against competitors and affiliates to guide regional strategy. • Accelerate sales readiness by onboarding regional teams through technical instruction, regulatory compliance education, and standardized selling frameworks. • Drive cross-selling opportunities across Airgas and Air Liquide organizations by leveraging strategic relationships, referrals, and deep product knowledge. • Identify and prioritize national project leads, providing guided pursuit strategies and solution alignment to improve opportunity conversion and business growth. • Assist market sectors and regions with price management and optimize the gas supply chain to enhance overall efficiency and effectiveness. • Establish business cases for new product line offerings, including leading product roll-outs, brand alternates, and OEM business development initiatives. • Maximize ROI from trade shows, digital platforms, and major customer meetings by aligning messaging, targeting audiences, and serving as a technical subject matter expert.

• Recruits and trains construction managers within their Division to meet the strategic business plan. • Inspects neighborhoods and homes daily as part of a routine inspection process to ensure cleanliness, quality, safety, and schedule adherence are held to the company’s standards. • Ensure the continuous progress of all homes in production each day to meet the Division’s production goals or problem-solve to overcome challenges encountered. • Evaluate construction methods and job specifications to ensure the highest quality construction is delivered consistently by all our trades and vendors. • Weekly meetings with division staff to ensure accurate home closing dates are established and are achieved per the business plan. • Trains division construction managers as new staff are onboarded, and in monthly construction meetings on safety and technical topics. • Ensures a proper subcontractor assignment to deliver schedule adherence, quality, and safety.