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NPW Digital

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Especialista de Conteúdo e Mídias Sociais – Pleno

Social Media ManagerSocial Media ManagerFull TimeRemoteSeniorTeam 51-200Since 2014H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

10 days ago

Salary

0

Seniority

Senior

Portuguese

Job Description

Especialista de Conteúdo e Mídias Sociais – Pleno

NPW Digital

• Participar da construção e execução da estratégia de conteúdo para Instagram, YouTube, TikTok e LinkedIn; • Planejar calendários editoriais alinhados aos lançamentos, campanhas e objetivos da marca; • Garantir consistência de linguagem, posicionamento e identidade da MotoNomads em todos os canais de comunicação; • Contribuir com ideias e melhorias para o fortalecimento da presença digital da marca. • Criar narrativas autênticas e envolventes conectadas ao universo do motociclismo, viagens e aventura; • Desenvolver legendas, campanhas, textos institucionais e roteiros para conteúdos digitais; • Adaptar a comunicação para diferentes formatos e plataformas, mantendo a identidade da marca; • Garantir qualidade textual, coerência e alinhamento estratégico em toda a comunicação digital. • Fortalecer o relacionamento com seguidores e clientes através de interações estratégicas; • Monitorar comentários, mensagens e menções à marca; • Apoiar a construção de uma comunidade engajada e alinhada aos valores da MotoNomads; • Identificar oportunidades de aproximação e fidelização da audiência. • Monitorar indicadores de desempenho das redes sociais; • Elaborar relatórios periódicos com análises e recomendações de melhoria; • Acompanhar métricas de alcance, engajamento, crescimento e conversão orgânica; • Apoiar a tomada de decisão através da análise de dados e tendências de comportamento digital. • Organizar e acompanhar o fluxo de produção de conteúdo junto a parceiros, freelancers ou fornecedores; • Garantir cumprimento de cronogramas e entregas; • Apoiar campanhas, lançamentos e projetos especiais da marca; • Contribuir para a manutenção da identidade visual e do tom de voz em todos os pontos de contato. • Acompanhar tendências, formatos, algoritmos e novidades das principais plataformas digitais; • Identificar oportunidades para aumentar o alcance, engajamento e relevância da marca; • Adaptar tendências ao contexto e posicionamento da MotoNomads de forma estratégica e autêntica.

Job Requirements

  • Experiência prévia em mídias sociais, marketing digital, marketing de conteúdo ou áreas correlatas;
  • Vivência na construção e gestão de conteúdo para redes sociais;
  • Experiência com planejamento editorial, engajamento e análise de resultados;
  • Desejável atuação em marcas de lifestyle, turismo, esportes, aventura ou segmentos de comunidade.
  • Excelente domínio de copywriting e comunicação escrita;
  • Conhecimento de Instagram, TikTok, YouTube e LinkedIn;
  • Experiência com Meta Business Suite, mLabs, DashGoo ou ferramentas similares;
  • Conhecimento de ferramentas de organização e gestão de projetos, como Notion, Trello ou Asana;
  • Capacidade de interpretar métricas e transformar dados em ações práticas.

Benefits

  • Remuneração anual diferenciada, equivalente a um pagamento adicional por ano;
  • Auxílio saúde para apoio aos cuidados médicos e qualidade de vida;
  • Possibilidade de até 4 semanas de descanso remunerado por ano, mediante alinhamento após o período inicial de contrato;
  • Linha corporativa fornecida pela empresa para uso profissional.

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