Role Description We're seeking an exceptional Senior Creative Strategist who can lead creative strategy across a portfolio of high-growth brands, turning performance data, consumer insight, and commercial objectives into scalable creative systems that drive measurable growth. This is a leadership role requiring both strategic excellence and commercial acumen. You'll act as the senior strategic lead for clients, influencing creative direction, mentoring junior team members, and partnering closely with founders, account leads, media buyers, editors, and designers to unlock performance at scale. - Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor. - Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives. - Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders. - Translate performance data, customer insights, and market intelligence into actionable creative strategies. - Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning. Qualifications - 5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline. - A proven track record of leading creative strategy across multiple high-growth brands. - Strong experience developing high-performing creative for Meta, TikTok, and other performance channels. - Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams. - Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes. - Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands. - Excellent presentation and stakeholder management skills. - Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers. - Deep understanding of consumer psychology, behavioural drivers, and conversion principles. - A proactive, ownership-led mindset with a desire to continuously improve both your work and those around you. - A passion for innovation, AI, and the future of performance creative. Requirements - Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms. - Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities. - Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets. - Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance. - Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives. - Mentor and develop Creative Strategists, providing coaching, strategic guidance, and structured feedback. - Build trusted relationships with founders, senior stakeholders, and client leadership teams. - Stay ahead of platform trends, consumer behaviour shifts, competitive activity, and emerging creative formats. - Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency. Benefits - Flexible hybrid working with access to premium central London co-working facilities. - Comprehensive time off: 26 days annual leave plus birthday holiday. - Private pension scheme with company contributions. - Performance-based rewards: Monthly team incentives and annual Christmas bonus. - Recognition programme: Kudos system for dining, shopping, and lifestyle rewards. - Structured career progression with transparent advancement criteria and annual reviews. - Opportunities to shape agency strategy and contribute to leadership initiatives. - Access to industry-leading tools, training, and AI-powered workflows.

• You’ll own the strategic thinking behind performance creative across our e-commerce brands. • You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer communication, and customer-level insight matter directly to revenue performance. • This is a hands-on role; you'll create briefings and the content that comes with it! • You’ll produce every type of AI-generated ad that’s working right now in ecommerce. • You stay on top of what’s new. When a new format starts winning, you’re already testing it. • Develop creative strategies for ecommerce/DTC brands — what hooks work, what formats convert, what angles to test. • Write creative briefs that translate brand positioning and audience psychology into specific video/static concepts. • Analyze winning ads (Meta Ad Library, competitor research) and reverse-engineer what makes them work. • Review ad performance data weekly: CTR, hook rate, hold rate, CVR, ROAS.

Role Description As a creative strategist, you will own the entire top-of-funnel creative strategy for our ecommerce clients, focusing on AI-generated video ads that scale. Your responsibilities include: - Strategic thinking behind performance creative across ecommerce brands. - Creating briefings and content for AI video ad production. - Producing various types of AI-generated ads, including: - AI UGC / Talking Heads - Claymation & Stop-Motion Style - CGI Product Demos - AI VSLs (Video Sales Letters) - AI Characters / Influencers - Miniature Worlds / Isometric - Cinematic Spots - Before/After Transformations - Meme-Style / Native Feel - Split-Screen Comparisons - Text-Overlay / Kinetic Typography - Staying updated on new formats and testing them. - Developing creative strategies for ecommerce/DTC brands. - Writing creative briefs and mapping the creative testing framework. - Analyzing winning ads and building a creative playbook for each client. - Designing and producing static ads using AI generation tools. - Writing detailed creative briefs and directing AI tools with precision. - Reviewing ad performance data weekly and identifying creative fatigue. Qualifications - Proven AI video ads that scaled on Meta. - Full-scope AI ad experience across multiple formats. - Hands-on experience with AI video tools. - Ecommerce creative experience specifically for DTC brands. - Ability to write clear and actionable creative briefs. - Speed and volume in producing multiple concepts and variants. Requirements - Native ads experience (Taboola, Outbrain, MGID). - YouTube ad experience (16:9 format). - Direct-response copywriting knowledge. - Motion graphics or video editing skills. - Experience managing creative at scale across multiple brands. Benefits - Global remote work flexibility. - Direct access to performance data and media buying team. - Yearly team getaway to strategize and bond. - Normal PTO and wellness bonus. - Full access to AI generation tools. - Opportunity to produce creative for 180+ ecommerce brands.

Senior Social Channel Strategist #210338 Remote- PST hours Overview Placement Type: Temporary Salary: $60-65 Hourly Subsidized Medical Benefits Start Date: Jun 15, 2026 This is a remote position and will work PST hours. THE OPPORTUNITY We’re building a social channel strategy function from scratch — and this is the role that defines how it thinks. As a Sr. Social Channel Strategist, you’ll be the strategic intelligence behind how our brand shows up on social across B2C and B2B lines of business. You won’t be handed a playbook. You’ll write it. Using audience data, platform insights, and a sharp point of view, you’ll define what each channel is for, who it’s talking to, and why — and you’ll translate that into a Social Blueprint that shapes everything downstream, from creative briefs to campaign activation. Critically, your work starts before the campaign exists. You’ll be in the room during integrated and creative strategy — not receiving those outputs, but shaping them. The best Social Strategists influence upstream. If you only show up after creative direction is locked, you’re translating rather than leading. WHAT YOU’LL OWN Audience × platform mapping This is the work you do before anyone has a campaign idea — and it’s what makes your strategy useful upstream rather than decorative downstream. Map how each target audience segment actually behaves on each platform: their mindset, content diet, what earns attention, and what gets ignored Define platform constraints and creative parameters — format requirements, algorithm dynamics, community tone, brand safety considerations — so creative teams aren’t discovering these after the work is made Keep this intelligence evergreen: platform behavior changes, and your audience mapping should reflect that continuously, not just at campaign kick-off Social Blueprint authorship For every tentpole moment, campaign, and evergreen workstream, you’ll author the Social Blueprint — the strategic document that defines: Channel roles & rationale: which channels matter for this initiative, what job each one does, and what it’s explicitly not responsible for Audience × platform insights: how your specific audience behaves on each platform, what mindset they’re in, and what earns their attention Channel creative briefs: platform-specific briefs that tell creative and agency teams exactly what to build, for whom, and why — including format, tone, content principles, and watch-outs Journey & sequencing logic: how channels connect across the funnel, where one sets up the next, and what triggers audience movement between stages Per-channel KPIs: metrics that match each channel’s role in the funnel, not uniform vanity metrics Channel strategy leadership Lead channel strategy across all social workstreams for your assigned lines of business — tentpole activations, always-on campaigns, and evergreen programming Serve as the strategic authority on platform behavior, algorithm dynamics, and audience trends for your LOBs — keeping the team ahead of the curve, not reacting to it Define what’s in and out of scope for social on each initiative, and defend those decisions with data Partner with Insights & Analytics to ground strategy in audience research, social listening, and performance data — not assumptions Cross-functional integration Brief and consult brand strategy, creative strategy, and internal and agency creative teams — ensuring social thinking is embedded upstream, not bolted on at the end Collaborate with the Social Planner to translate strategy into editorial plans and channel programming — you define the what and why; they own the how and when Input into integrated marketing strategy sessions, bringing the social POV to the table early enough to actually shape the work Represent social strategy in stakeholder reviews, presenting and defending channel decisions with clarity Performance interpretation & strategy evolution Interpret performance data through a strategic lens — not just what happened, but what it means for how the channel strategy should evolve Partner with Analytics to close the loop between measurement and strategy: bring insights back into the next Blueprint cycle so each iteration is smarter than the last Flag when channel performance signals a need to revisit role assignments or resource prioritization — and make the case for change with data WHAT YOU BRING 6+ years of social strategy experience, ideally spanning both agency and in-house environments — you’ve seen how strategy gets made from both sides of the brief Deep platform fluency: you understand how Instagram, LinkedIn, YouTube, TikTok, and emerging platforms actually work — algorithmically, culturally, and commercially Proven experience writing channel strategies and creative briefs that real creative teams have used to make real work Comfort working across both B2C and B2B audiences — you know they require fundamentally different approaches and you can hold both Strong analytical instinct: you’re not a data scientist, but you can read a performance dashboard, identify what it’s telling you, and adjust strategy accordingly A bias for clarity over complexity — you write strategies that people can actually use, not documents that impress and confuse in equal measure Experience operating without a lot of structure — you’re energized by building, not frustrated by ambiguity WHAT GREAT LOOKS LIKE IN YEAR ONE The Social Blueprint becomes a document that creative, brand, and media teams actively request — not something they receive and file. You’ll know you’re succeeding when downstream teams cite your channel briefs as the reason their work landed. You’re in the room during integrated and creative strategy sessions — and your channel intelligence is visibly shaping the decisions made there You’ve authored Social Blueprints for at least two major tentpole initiatives that shaped creative direction across channels Creative and brand strategy teams are coming to you earlier in the process — not briefing social as an afterthought Your channel rationale is being used to make budget and resource allocation decisions The Social Planner is working from your strategic framework confidently, with minimal clarification needed Performance data is feeding back into your channel strategy: you’re adjusting role assignments and KPI frameworks based on what the data is telling you