• Own the strategy and execution of programs that increase inbound lead volume — including contact form fills, demo requests, and other high-intent conversion actions on the website. • Optimize landing pages, conversion flows, and on-page experiences to improve visitor-to-lead conversion rates across the site. • Build and manage B2B e-commerce and lead capture experiences, including gated asset forms, conversion calculators, and other self-serve inbound touchpoints. • Develop and test hypotheses around page layout, CTAs, messaging, and form design to continuously improve inbound performance. • Partner with marketing operations to ensure form data, lead routing, and attribution are accurately captured and flowing into Marketo and Salesforce. • Lead on-page SEO and AEO strategy, including metadata optimization, content structure, internal linking, and technical SEO improvements in partnership with the web team. • Optimize web content for discoverability across both traditional search engines and emerging LLM-driven search surfaces. • Identify content gaps and keyword opportunities that can drive net-new organic traffic and inbound leads. • Own backlinking strategy in order to improve domain visibility and authority. • Partner with the web development and brand teams to ensure on-site experiences that are visually compelling, and optimized for conversion. • Partner with external vendors and news outlets as needed to ensure domain authority is optimized. • Manage the e-commerce storefront digital experience and its integration into other parts of the website to ensure pipeline goals. • Nurture unknown and anonymous visitors through smart content strategies, progressive profiling, and personalization. • Track, analyze, and report on inbound metrics including organic traffic, conversion rates, form fills, and lead quality. • Use data to identify friction points in the visitor journey and prioritize optimizations with the highest impact on inbound volume. • Apply a test-and-learn mindset to continuously improve web performance across pages and programs you own.

• Manage and optimize Meta ad campaigns for a portfolio of 10+ active client accounts. • Build, test, and iterate on high-converting lead gen funnels, VSLs, and booked call structures. • Own the client relationship directly, leading weekly strategy calls and reporting on performance with clarity and confidence. • Monitor budgets, pacing, and delivery to ensure efficient cost per lead (CPL) and cost per acquisition (CPA). • Collaborate with the founder to develop and test aggressive ad creatives, hooks, and messaging. • Proactively identify underperforming metrics and implement fixes before they impact the client’s bottom line. • Document and systematize media buying processes to ensure scalability for future hires.

• Multi-Channel Strategy: Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication. • Precision ABM: Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts. • Global Matrix Collaboration: Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns. • Regional Field Communications: Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates. • Funnel Optimisation: Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase • Data-Driven Optimisation: Establish a strict "test-measure-learn" framework. Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders. • Budgetary Stewardship: Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively.

Role Description As part of their AI-first approach, our client is looking for a Landing Page Expert to lead the strategy, creation, and optimization of advertorials, comparison pages, listicles, and product landing pages that drive measurable business results. - Own the end-to-end landing page production process, from strategy and planning to deployment and optimization. - Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns. - Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments. - Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production. - Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources. - Create and test multiple landing page variants across different brands and product categories. - Analyze landing page performance data and identify opportunities to improve conversion rates. - Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers. - Develop and maintain swipe files, copy frameworks, and landing page best practices. - Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness. - Build and document SOPs for landing page creation, optimization, and AI-assisted workflows. - Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools. Qualifications - Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands. - Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow. - Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns. - Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets. - Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology. - Experience conducting customer research, competitor analysis, and messaging development. - Strong understanding of conversion rate optimization (CRO) and landing page performance metrics. - Ability to manage multiple projects simultaneously in a fast-paced remote environment. - Highly proactive, self-directed, and comfortable taking ownership of strategy and execution. - Excellent written English communication skills. Requirements - Experience with Google Ads, paid acquisition funnels, or media buying environments. - Background in affiliate marketing, performance marketing agencies, or DTC e-commerce brands. - Experience with Shopify, Replo, Instapage, Unbounce, Webflow, or similar landing page platforms. - Familiarity with A/B testing methodologies and experimentation frameworks. - Knowledge of direct-response marketing resources such as Breakthrough Advertising, Great Leads, Cashvertising, or $100M Offers. - Experience writing native advertising content for platforms such as Taboola or Outbrain. Benefits - Competitive USD salary based on experience and expertise. - Fully remote work environment. - Flexible schedule with overlap across Dubai and European business hours. - Direct collaboration with experienced media buyers and performance marketers. - Access to industry-leading AI tools and technologies. - Annual company retreat and team-building events. - Wellness allowance and paid time off. - Long-term growth opportunities within a rapidly scaling global organization.