• Ontwikkelen en uitvoeren van de commerciële groeistrategie voor jouw productcategorie. • Signaleren van commerciële kansen op basis van data, klantgedrag, marktinzichten en trends. • Optimaliseren van assortiment, categorie-indeling, navigatie en filtering om de klantreis te verbeteren. • Verhogen van omzet, marge, conversie en klantwaarde door gerichte verbeterinitiatieven. • Verbeteren van online zichtbaarheid, productcontent en commerciële presentatie. • Samenwerken met verschillende teams om kansen snel om te zetten in resultaat.

• Own growth targets, revenue goals, customer acquisition, and key business KPIs for your business line. • Identify growth opportunities across the customer journey and prioritize the highest-impact initiatives. • Develop and execute quarterly growth plans aligned with company objectives. • Monitor performance and quickly identify opportunities, bottlenecks, and risks. • Lead Cross-Functional Execution collaborating with Performance Marketing, Martech, Retail, Community Management, Partnerships & Affiliates, Organic Social Media, and Creative teams. • Drive Data-Driven Decision Making by analyzing funnel performance and business metrics. • Launch major growth initiatives and ensure that projects move forward by removing blockers.

• Own and grow Pactum's marketing-sourced pipeline and website conversion end to end- from first touch to won deal. • Construct a multi-channel demand engine across paid social, PPC, intent display, ABM, nurture, and outbound. • Define the ideal customer profile and lock the target account list with Sales. • Build and manage the full growth tech stack. • Own A/B testing and conversion rate optimization. • Work directly with Sales, SDRs, and Alliances to close the MQL → SQL → won deal loop.

• Own the end-to-end customer acquisition plan aligned to commercial growth targets • Develop and execute full-funnel marketing campaigns across web and channels, including, but not limited to, paid social (Meta, TikTok), paid search (Google), partnerships, affiliate, influencer, and emerging channels • Plan and manage marketing budgets, optimising for efficiency (CAC), volume, and LTV potential • Identify new customer acquisition opportunities through channel testing, audience insights, and experimentation • Own and lead the acquisition channel strategy, assessing and recommending opportunities across owned, earned, and paid media • Collaborate with channel owners, contractors and creative teams to align on business objectives and ensure delivery against acquisition KPIs • Drive improvements in conversion from awareness to purchase by partnering with Product, Design, Engineering, CRM, Clinical, and Research teams, testing and rolling out optimisations in messaging, customer journey, pricing, and UX • Use performance data and customer insights to continually optimise campaigns, forecast funnels, and shape future acquisition strategy • Partner with CRM, Product, Marketing and Clinical teams to improve customer retention, repeat purchase behaviour, engagement and customer lifetime value • Own key lifecycle metrics including repeat purchase rate, subscription conversion, churn and LTV • Identify opportunities to increase customer value through new products, services, care pathways and customer journeys • Lead a high-velocity experimentation programme across creative, landing pages, pricing, offers, channels and lifecycle journeys • Test and validate new acquisition channels, growth loops and emerging opportunities to unlock scalable growth • Own the combined brand and growth budget, managing the split across paid, owned and earned channels with clear ROI accountability • Deliver accurate, timely reporting on acquisition funnel metrics, channel performance and unit economics to the VP of Growth and Founders