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Email, SMS & Web Copywriter – eCommerce, DTC
Location
South Africa
Posted
10 days ago
Salary
0
Seniority
Senior
Job Description
Email, SMS & Web Copywriter – eCommerce, DTC
Paired
• Write high-converting email campaigns and automated flows in Klaviyo • Create engaging SMS campaigns and customer journeys • Develop retention-focused messaging that increases customer lifetime value • Collaborate with strategists and marketers to optimize campaign performance • Continuously test and iterate copy based on performance data • Write landing page copy that drives conversions • Create compelling product page copy for eCommerce brands • Support website copy projects and optimization initiatives • Collaborate with designers and CRO specialists to improve customer experience
Job Requirements
- Strong portfolio showcasing Email, SMS, and web copy
- Experience writing for eCommerce and DTC (Direct-to-Consumer) brands
- Proven ability to write conversion-focused copy
- Strong understanding of customer psychology, retention marketing, and customer lifecycle marketing
- Ability to adapt to multiple brand voices and audiences
- Fast iteration mindset and ability to work from feedback and performance data
- AI-native workflow and comfort using AI tools to accelerate research, ideation, and content production while maintaining high-quality output
- Nice to Have: Experience with Klaviyo email marketing
- Familiarity with Shopify brands and eCommerce ecosystems
- Understanding of CRO principles
- Experience collaborating with retention and performance marketing teams
Benefits
- Competitive salary.
- Work with **fast-scaling, premium brands**
- Fully remote role** with a dynamic, growth-driven team
- Clear opportunities for **career growth and advancement**
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